maggio 06, 2020 - barry.callebaut
Sustainability is the future of the Japanese chocolate market
The COVID-19 pandemic is driving heightened consumer interest in sustainability. Let’s take a peek at the Japanese consumer's interest in #food sustainability – and why we think sustainability is the future of the Japanese #chocolate market.
Ending the Reign of 3 Common Myths in Japan
Food sustainability in Japan can be said to be in its early adoption phase in comparison to other developed markets around the world. At the heart of that are three unspoken myths - “It will not make a difference”, “Japanese consumers do not care” and “It will negatively impact our bottom line”. However, the tides are beginning to change. Japanese consumers are awakening to the issues presented in #food supply chains and are learning to mindfully connect their consumption behaviours with their desire to safeguard the planet and its people.
It is time to lead the way for sustainability in Japan
This climate presents a great opportunity for industry players to pave the way forward. Which is why we wish to cut through the noise to tell you about how Barry Callebaut is partnering with the highly popular Tokyo-based Yuraku Confectionery to drive sustainability in Japan. Together, we are calling on all #chocolate manufacturers and chocolatiers in Tokyo to push sustainability forward in the industry.
You might know by now that we launched Forever #chocolate in 2016 - a bold plan to make sustainable #chocolate the norm by 2025. From the start, we have persistently championed for a sustainability movement with all the industry players within the #chocolate value chain. One of the expressions that can be seen in our efforts to inspire our customers to come alongside us. They can make direct contributions to our sustainability targets by participating in the Cocoa Horizons program, an impact driven non-profit organization with a mission to improve the livelihoods of cocoa farmers and their communities.
The tides are turning: Research proves Japanese consumers consider sustainability an important factor.
In tandem, consumer awareness in Japan on existing sustainability issues has also ascended to unprecedented levels. Until two years ago, little attention was given to sustainability. However, that has since changed significantly when the Japanese government decided to embrace the United Nation’s 2030 Sustainable Development Goals ahead of the 2020 Summer Olympics.
In a 2019 consumer insights research1 by Barry Callebaut, 72% of Japanese consumers consider sustainability as an important factor when purchasing #food and drinks.
In fact, 31% said it is “very important” or “extremely important”.
The research also shows that more than 70% of Japanese consumers link sustainable #chocolate to a sense of feeling good, better quality, trustworthiness and alignment with their personal values.
This alignment can be found through the Japanese expression “mottainai” which means “too good to waste”, and is a belief deeply ingrained in Japanese culture that conveys love and respect for nature.
More Japanese manufacturers like Yuraku Confectionery step out to lead the way for sustainable chocolate
One of Japan’s trailblazers for sustainability is Yuraku Confectionery, who just announced (17 March 2020) their transition to 100% sustainable #chocolate in all their highly popular Black Thunder #chocolate bars by 2025.
Yuraku Confectionery is just one of many more Japanese manufacturers who are taking strides to mend the gap between mature consumer markets and origin countries. One of the ways they are embarking on this journey is in visiting Ghana, the world’s second largest cocoa producer, to experience and study the prevalent structural issues of cocoa farming in person.
The successful partnership between Yuraku Confectionery and Barry Callebaut shows how to make a difference on a large scale, and they are calling on other companies in the industry to join this movement.
j 3
334x388, 32KB
j 4
1140x641, 139KB
j 5
1200x779, 80KB
j 1
724x524, 505KB
j 2
368x470, 235KB
News correlate |
||
|
|
|
aprile 13, 2023
|
marzo 01, 2023
|
febbraio 02, 2023
|
|
Comunicato Stampa disponibile solo in lingua originale. Bringing #chocolate inspiration to the heart of NYCOfficial inauguration o... |
Comunicato Stampa disponibile solo in lingua originale. The Barry Callebaut Group, the world’s leading manufacturer of high-qualit... |
Comunicato Stampa disponibile solo in lingua originale. Digital payments are increasingly accepted in cocoa-growing origins. At Ba... |
Scarica tutto 
Ti potrebbe interessare anche |
||
|
|
|
gennaio 18, 2023
|
gennaio 11, 2023
|
dicembre 09, 2022
|
|
Comunicato Stampa disponibile solo in lingua originale. Slow start to back-end loaded year, committed to achieve current guidance ... |
Comunicato Stampa disponibile solo in lingua originale. The Business Excellence Center bundles shared services in Finance and othe... |
Comunicato Stampa disponibile solo in lingua originale. Barry Callebaut’s multi-year expansion of its Canadian factory will total ... |
Scarica tutto 
Condividi
Condividi via mail 
Automotive
Sport
Events
Art&Culture
Design
Fashion&Beauty
Food&Hospitality
Tecnologia
Nautica
Racing
Excellence
Corporate
OffBeat
Green
Gift
Pop
Heritage
Entertainment
Health & Wellness