Press release
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febbraio 18, 2020 - Pagani
New Pagani Brand Office opens in Dubai, with the first regional unveiling of the new limited edition Huayra Roadster BC
Comunicato Stampa disponibile solo in lingua originale.
Dubai, United Arab Emirates, February 16th 2020 - The Italian luxury hypercar manufacturer #pagani Automobili extends its presence in the Middle East, with the New Brand Office in #dubai. It is the
first personalization studio in the region and offers an immersive brand experience.
The new #pagani Brand Center embodies the true essence of the Modenese Atelier, providing an exclusive personalization experience in typical #pagani style. Located in the #dubai Design District, home to leading hi-tech companies, designers and luxury brands, this unique space features the handcrafted signature #pagani furniture and details and makes the personal commissioning that
define the #pagani brand even more immersive and special.
Pagani customers are able to experience a wide selection of exclusive materials, colors, trims and fabrics that can be used on #pagani cars, cocooned in a quintessential Italian atmosphere where the aroma of the most exclusive #pagani leather will be mixed with that of coffee blends of a typical
Italian espresso.
The experience is completed by the latest state-of-the-art digital visualization tools, that allow customers to visualize in real-time their very own specification. #pagani product experts will guide the client through this unique journey and support him with their deep knowledge about the
Pagani products.
Horacio #pagani, Founder and Chief Designer – Pagani Automobili SpA: “The #pagani brand has a deep connection with clients in this region, a key territory for our company, and opening this regional brand office symbolizes our commitment to our loyal clients here and new clients to come. The development of a strong factory presence as well as a dealer and aftersales network is always our mission, with the goal of
providing our loyal customers with the best customer experience”.
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