gennaio 08, 2020 - FTP Industrial

A glimpse into future missions for the Cursor X at CES 2020

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From January 7th to 10th, FPT Industrial, the brand of CNH Industrial dedicated to the design, production and sale of powertrains for on and off-road vehicles, marine and power generation applications, will unconventionally welcome and wow visitors to its stand (Convention Center, South Hall 2, Booth 26236) at #ces2020 in Las Vegas.

Seeing as ‘innovation’ and ‘futuristic vision’ are the key words describing its #cursorx concept, a new exclusive video from the Brand takes another step forward by contemplating the Power Source Concept in a futuristic applications. From commercial applications to city missions, and from advanced construction equipment to total zero-emission mobility and transport.

In addiction to that, three times a day the booth hosts the live sketching performance of a designer from the CNH Industrial Design Center who will draw the #cursorx in ever new environments and missions, highlighting the commitment of FPT Industrial to alternative fuels’ research and development. Live sketching sessions will be held from January 7 to 9 at 11 am, 1 pm and 4 pm, don’t miss them!

Dubbed “Soundroom”, the FPT Industrial stand recalls an ultra-modern recording studio where the star of the show, the Cursor X 4.0 Power Source Concept, is surrounded by four totems describing its four main features, summarized by the four “M’s”: Multi-power, Modular, Multi-application and Mindful. These totems speak to the public through special podcasts, telling the story of the concept’s idea and development.
They feature commentaries from the 3-time Oscar winning Italian composer Giorgio Moroder, whose latest creation, Preludio – The Sound of the Future, will become the unique and distinctive soundscape for FPT Industrial engines. The sound will be premiered live on January 8th on the FPT Industrial stand.