Press release
44KB
settembre 11, 2019 - Volkswagen
Newsroom : Alice + Olivia's spring collection blooms into view with a Beetle backdrop
Comunicato Stampa disponibile solo in lingua originale.
The #fashion world gathers in New York City every September for a week-long reveal of the latest works from top designers, all capturing trends that will shape the industry in the coming year. Attendees put their best, well-heeled foot forward and see what the season ahead will bring.
The brainchild of designer Stacey Bendet, alice + olivia’s Spring 2020 #fashion presentation has long shed the stale catwalk approach for a series of nine “vignettes” – colorful, social-media-ready sets ranging from frothy pink flowered swings to a backdrop of neon orange teddy bears. Among a bustling crowd of onlookers and celebrities, #Volkswagen further enhanced Bendet’s dream-like vision this year by displaying its Beetle Final Edition, wrapped in alice + olivia’s whimsical hero print for Spring 2020. Guests were able to partake in the set experience and snap pictures inside and around the personality-packed VW Beetle.
“When the colors are right in a space you exhale and tune into your own interior,” Bendet say. “I dream in color and these rooms are #fashion dreams come to life.”
Launched in 2002 by Bendet, alice + olivia has built a sizable following for its mix of whimsy and sophistication that’s a strong reflection of its founder’s personality. Its line of clothing and accessories can be found in more than 800 department and specialty stores worldwide and more than 20 stand-alone boutiques.
The brand’s statement-making collection included bold, striped jumpsuits, high-waisted trousers, cheeky, graphic t-shirts and silky nude evening gowns. The line was a collaboration between alice + olivia and Murder Bravado designer Everard Best, a rising star in the #fashion world. Best is known for his hand embroidered, dyed and distressed denim, and previously collaborated with #fashion designers Virgil Abloh and Heron Preston.
“With this collaboration, we wanted to bring our vibe and our design DNA to alice + olivia,” Best says. “We applied our signature dying and distressing techniques then exaggerated the length to keep it super fun and over the top.”
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