Press release
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luglio 22, 2019 - Infiniti
Stephen Curry “Life, Lived” in the INFINITI QX50 AND QX60
Comunicato Stampa disponibile solo in lingua originale.
- INFINITI and #NBA superstar Stephen Curry's Unanimous Media have teamed up for a three-part YouTube series, "Life, Lived," that gives a look into Curry's daily life.
- The three videos feature the #Infiniti #QX50 and #QX60, highlighting the versatility, efficiency and performance that INFINITI's SUV lineup has to offer.
- The series showcases that true luxury is being comfortable in your own skin, despite the many pressures of the daily grind.
Hong Kong – #Infiniti Motor Company Ltd. and #NBA superstar Stephen Curry's Unanimous Media have teamed up for a three-part YouTube series dubbed "Life, Lived." The series will offer a look into Curry's life and highlight comfort, luxury and creativity - three pillars that #Infiniti works to bring into fans' daily lives.
The videos will be released starting July 18 on Curry's Facebook, Instagram, Twitter and Weibo accounts. The series, created and produced by Unanimous Media, captures an unguarded Curry in three completely unique scenarios:
- In an intimate look at his personal life, Curry and his family share a special moment in an #Infiniti #QX60 that could rival an off-Broadway performance.
- Curry then offers a glimpse into his sneaker design process. He works with legendary custom shoe designer, Dan ‘Mache' Gamache, on an exclusive pair of his Under Armour Curry 6 shoe inspired by the #Infiniti #QX50.
- Finally, in a creative prank, Curry tricks his close friend Chris "COSeezy" Strachan, founder of the non-profit, Kick'n It For A Cause.
The series will express that true luxury is being comfortable in your own skin, despite the many pressures of the daily grind. The #Infiniti #QX50 is the perfect vehicle for those who subscribe to that version of luxury. With a beautiful design, unparalleled interior and world's-first production variable compression turbo engine, the #QX50 offers a new level of versatility, efficiency and performance in luxury mid-size crossovers.
Curry has been an #Infiniti brand ambassador since 2017 and has supported the launches of the Q50 sports sedan and #QX50 crossover in that time.
riley and stephen
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stephen and coseezy
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