Press release
2MB
maggio 14, 2019 - Lexus
Inside look: master craftsmanship at Lexus’ halo Motomachi plant
Comunicato Stampa disponibile solo in lingua originale.
Craftsmanship is an age-old tradition in Japan, a country where carefully honed skills are passed from generation to generation to make beautiful, expertly crafted objects. This human touch – the immense care and attention to detail that only man, as opposed to technology, can provide – is the backbone of what makes #Lexus and its cars so unique.
At Lexus’ #Motomachi plant, in Japan’s Aichi prefecture, the LC luxury coupe is produced by a team of Takumi master craftsmen and exceptionally skilled workers, who apply their wealth of knowledge in every step of the manufacturing process. Combining the finest craftsmanship with innovative technologies, #Motomachi is one of the most sophisticated car factories in the world. With its distinctively high-tech feel, it is no surprise that it was at this pioneering plant that many of the same engineers and specialists hand-built the iconic LFA supercar. Now, the craftsmen are using the skills that they acquired in the production of the LFA – such as the development of carbon-fiber components and the expert hand-finishing – to manufacture the LC according to the same quality standards and vigorous care.
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