Press release
105KB
aprile 13, 2019 - Nissan
Nissan debuts the expressive, high tech, all-new 2020 Versa during a surprise concert at Rock the Ocean’s Tortuga Music Festival
Comunicato Stampa disponibile solo in lingua originale.
Press release available only in original language.
FORT LAUDERDALE, FL (April 12, 2019) – Surrounded by beach loving concert- goers on the shores of the Atlantic Ocean, Nissan, partnered with Live Nation to unveil its all-new 2020 Versa in the middle of a pop-up performance from popular country music star Kane Brown.
The unique introduction, at Rock the Ocean’s Tortuga Music Festival, was fitting for the completely redesigned subcompact car poised to redefine the segment. Already the sales-leading nameplate of the subcompact sedan category1, the 2020 Nissan Versa which goes on sale summer 2019, offers a new level of refinement with a dramatic design and is loaded with technology and safety features not usually found in the segment – all for a price fitting buyers in the segment.
“First impressions are exceptionally important, which is why we are thrilled to introduce the all-new 2020 Versa directly to our customers in such a memorable way,” said Claudia Marquez, vice president of sales operations, Nissan North America, Inc. “The Versa is our first impression into the Nissan family. I believe that when customers see this beautiful new car and all the amazing technology that comes with it for the price, they will be part of the Nissan family for life.”
The third of four popular Nissan cars to be redesigned in the past seven months, the all-new Versa – with a clear design expression of the Nissan brand – will serve the more than five million customers who buy sedans each year in the U.S. Sedans remain a popular choice for Gen X, Millennials and multicultural customers.
Further information in the press release to download
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