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aprile 10, 2019 - Swedish Design Moves

Sweden is back in Milan with HEMMA gone wild

Comunicato Stampa disponibile solo in lingua originale. 

Press release available only in original language. 

Swedish #design Moves returns to Milan #design Week this year with #hemmagonewild – a sequel to the 2018 exhibition, HEMMA – Stories of Home.

Curated and designed by Joyn Studio, #hemmagonewild invites visitors to experience an abs- tract and playful vision of home, from hallway to living room and onwards through an unfolding scenography that showcases the best of Swedish #design, drawn by curiosity and a mood of mystery.

Home is a place of refuge and security – but it can also be a place from which to escape.

These include the Curve lamp for the museum’s library designed by Front and produced by Zero, Sand dinnerware designed by Carina Seth Andersson in collaboration with #design House Stockholm, the Ateljé dining table designed by Matti Klenell (artistic director of the NM& project) and produced by Gärsnäs, and the Botero chair, also designed by Matti Klenell in collaboration with Peter Anders- son and produced by Källemo.

Other featured designers include Monica Förster, one of Sweden’s most acclaimed designers who is represented with her Retreat sofa for Fogia.

“Swedish landscape represents where we are from but it is only one element of our story. It was important to us that this dy- namic flow of influence be reflected throughout HEMMA gone wild”, says Joyn Studio.

HEMMA gone wild explores the complex relationship that we have with home and the in- fluences of both nature and technology as they shape our experience of living and our connectedness with the chan- ging world around us.

Further information in the press release to download

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