Press release
707KB
gennaio 28, 2019 - Puma
RESURGANCE OF THE 90S: PUMA DROPS CELL VIPER
Comunicato Stampa disponibile solo in lingua originale.
Giving sneaker rotations a refresh this season, Global sports brand #puma is launching the all-new CELL Viper – a fresh take on the heritage running silhouette with a radical new look.
When #puma CELL technology first launched in 1998, it was revolutionary. Hexagonal cells in the midsole provided the optimal shape for stable and maximum cushioning that allowed runners to move faster and stronger with a more confident stride that aided their performance. Making a return to rule the streets, the CELL Viper is at once minimalist and bold, perfectly combining elements of sports and style.
Emerging from the ‘90s with a reimagined design, CELL Viper is a throwback to the vis-tech running wave introduced 20 years ago. With a completely new upper inspired by heritage CELL sneakers from the #puma archive, the design language taps into the OG community of sneakerheads with a recognizable Formstrip placement and vintage colors. The first iteration in #puma White – Ponderosa Pine sits atop a chunky midsole with CELL cushioning technology and a brand-new CELL branding on the lateral view.
The CELL Viper drops globally on #puma.com, #puma stores and retailers starting February 1.
19SS xSP Prime CELL-VIPER 0080 RGB
6208x8280, 19MB
19SS xSP Prime CELL-VIPER 0095 RGB
8280x6208, 19MB
19SS xSP Prime CELL-VIPER 0183 RGB
8280x6208, 22MB
19SS xSP Prime CELL-VIPER 0221f2 RGB
6208x8280, 20MB
19SS xSP Prime CELL-VIPER 0236 RGB
8280x6208, 20MB
19SS xSP Prime CELL-VIPER 0290 RGB
6208x8280, 22MB
19SS xSP Prime CELL-VIPER 0372f2 RGB
6208x8280, 19MB
19SS xSP Prime CELL-VIPER 0381f2 RGB
6208x8280, 18MB
19SS xSP Prime CELL-VIPER 0398f2 RGB
6208x8280, 18MB
19SS xSP Prime CELL-VIPER 0406 RGB
8280x6208, 22MB
19SS xSP Prime CELL-VIPER 0420 RGB
8280x6208, 19MB
19SS xSP Prime CELL-VIPER 0430 RGB
6208x8280, 22MB
19SS xSP Prime CELL-VIPER 0560f3 RGB
6208x8280, 18MB
19SS xSP Prime CELL-VIPER 0622f2 RGB
8280x6208, 18MB
369505 01
1667x1667, 945KB
369505 01 bv
1667x1667, 759KB
369505 01 sv01
1667x1667, 583KB
369505 01 sv02
1667x1667, 562KB
369505 01 sv03
1667x1667, 562KB
369505 01 sv04
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