Cookie Consent by Free Privacy Policy website ŠKODA Design: From tradition towards the future
novembre 23, 2018 - Skoda

ŠKODA Design: From tradition towards the future

Comunicato Stampa disponibile solo in lingua originale. 

  • Evolution of ŠKODA’s successful #design language
  • ŠKODA DNA "Simply Clever" becomes "Simply Surprising" with fascinating design
  • The interplay of emotionalisation and "smart understatement" sets new focus
  • Crystalline #design draws on Bohemian tradition of crystal art, symbolizing sharpness and precision
  • New ŠKODA lettering in block capitals symbolizes increased self-confidence
  • ŠKODA’s #design department employs more than 150 people from 28 nations

Mladá Boleslav, 23 November 2018 – More modern, sporty and, above all, more emotive: The next development stage of ŠKODA’s #design language makes its debut in a series-production vehicle with the new ŠKODA SCALA. The traditional Czech brand is undergoing a consistent evolution rather than a revolution. The original ŠKODA DNA has been enriched with crystalline elements, drawing on the tradition of Czech crystal art. Now ŠKODA’s DNA receives new accents through a surprising interplay of function and emotion: "Simply Surprising". At the same time, ŠKODA’s new vehicles perfectly maintain the brand’s values, which the term "smart understatement" encapsulates.

ŠKODA Chief Designer Oliver Stefani emphasizes: "We want to reach and appeal to more people with our new #design language, which is smoother, more dynamic and, above all, more emotional. Our goal is for customers to choose a ŠKODA not only because it is practical, offers lots of space and an exceptional price-performance ratio; they should also love the #design and have a special emotional relationship to their vehicle.” 

Further information in the press release to download

News correlate

marzo 26, 2024
marzo 22, 2024
marzo 15, 2024

› Avviata la fase di prevendita in vista del lancio ufficiale a maggio› Motorizzazioni benzina TSI mild-hybrid e Turbodiesel TDI a...

A poche settimane dalla World Première, l’aggiornamento della gamma Škoda Octavia e Octavia Wagon inizia il percorso commerciale i...

›     Epiq amplierà la gamma 100% elettrica di Škoda, come secondo di sei nuovi veicoli elettrici il cui lancio è previsto nei pro...

Ti potrebbe interessare anche

marzo 14, 2024
marzo 06, 2024
marzo 05, 2024

MM Motorsport è pronta ad accendere i motori delle sue Skoda Fabia Rally2 Evo. Lo farà in occasione dell'appuntamento più atteso, ...

Firmati nuovi accordi di partnership tra Škoda Auto e l'organizzatore del Tour de France A.S.O. e l'organizzatore della Vuelta Uni...

Una grande partecipazione, per la scuderia reggiana, alla prima prova del Campionato Italiano su Terra di Foligno.Si punta in alto...