Press release
61KB
ottobre 04, 2018 - Hyundai
Hyundai ‘Le Fil Rouge’ concept car makes French debut at Paris Motor Show
Comunicato Stampa disponibile solo in lingua originale.
- Hyundai Motor’s new design concept, officially named ‘Le Fil Rouge’, opens a new era for #Hyundai design with newly introduced ‘Sensuous Sportiness’ theme.
- Proportion, architecture, styling and technology are harmonised while creating a distinctive and unique look and feel for #Hyundai vehicles.
- Sensuous Sportiness to be embodied by all future #Hyundai vehicles, ranging from sedans to SUVs.
October 2, 2018 – Hyundai Motor is presenting the ’Le Fil Rouge’ concept car at the 2018 Paris Motor Show, representing a new beginning for #Hyundai design and providing a glimpse of its future design direction. As its name implies, ‘Le Fil Rouge’ (English translation: common thread) is a reflection of Hyundai’s belief that the brand’s past, present and future designs are all connected.
“‘Le Fil Rouge’ is a reinterpretation of Hyundai’s design DNA that originated from the brand’s historical #Hyundai Coupe Concept in 1974,” said Luc Donckerwolke, Executive Vice President and head of #Hyundai Design Center. “Building on our long history of creating distinctive and sporty character in vehicles, we will open a new era for #Hyundai design.”
“Our goal is to build a beloved brand by creating vehicles with heightened emotional value to reshape the landscape of car design. This is the foundation of our concept,” added Sang-yup Lee, Head of #Hyundai Styling.
Further information in the press release to download
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