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If you pose the question on the left to Barbara Sika and Daniela Milošević, their first response will be a knowing smile. The two designers develop paint colors for new #Porsche models and derivatives. “The #911gt3rs pushes the limits of what’s technically possible, so it also needs a cutting-edge color,” Sika explains. “We match the color precisely to the character of the car,” says Milošević, adding that “the color should be like a superb article of clothing that perfectly highlights the car’s qualities.” So for the #911gt3rs, they chose a vibrant shade of green with a hint of yellow. Developing colors also means coming up with the right names. The marketing department christened this shade “Lizard Green.” It’s a perfect match, according to Sina Brunner, a product manager for innovation and color. “Lizard Green is a very extroverted color that expresses sportiness, agility, and nimbleness.” So it’s an excellent fit for the new #911gt3rs. “Which,” as Sika observes, “is hardly a car you’re going to hide if you’re driving it.”
Whether future GT3 RS owners will flock to this unusual hue has yet to be seen. In fact, the designers are well aware that the color has the potential to polarize. And that’s OK. What’s more, it’s even encouraged. That’s because Lizard Green is not simply a color but what’s known as a communication color. “By that we mean the precise hue that’ll be used for a specific model in all of its marketing,” explains Sina Brunner, who coordinates #design with sales. “This particular hue will feature in all product communications, starting with the world premiere and the initial advertising campaigns.” And pleasing people is by no means the most important job of a communication color. Instead, its main purpose is to accentuate the unusual and unique qualities of a #Porsche and thereby attract people’s attention. Brunner captures the point as follows: “The Lizard Green #911gt3rs is meant to catch your eye and draw you into the showroom.”
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