marzo 06, 2018 - BMW Motorrad

Pure&Crafted presented by BMW Motorrad 2018: On the road! After three successful years, Pure&Crafted will be breaking new grounds

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Munich. After three successful and sold-out Berlin summer weekends, the Pure&Crafted Festival is taking a creative break in 2018. With the support of #bmwmotorrad, the Pure&Crafted family is pursuing new international paths instead to seek out fresh inspiration, track down new trends and focus on further development. And where’s the best place to do this? ON THE ROAD! Following the kick-off on 24 May at the Pure&Crafted BBQ, the 2018 Signature Bike will travel right across Europe to all the hotspots of the heritage scene as part of Pure&Crafted on the Road presented by BMW Motorrad.

Since its premiere in summer 2015, Pure&Crafted has taken centre stage in the New Heritage and #custom bike scene. With appearances by The HivesRefusedNoel Gallagher's High Flying BirdsMando DiaoInterpol & Car Seat Headrest, it quickly became popular among fans and critics alike. Pure&Crafted has always stood out with its unique combination of motorcycle culture, New Heritage lifestyle, delicious street food and of course plenty of authentic, hand-made music – giving international visitors the opportunity to immerse themselves in a truly distinctive world over a period of two days. After three successful and sold-out festival weekends at the Berlin Postbahnof and at Altes Kraftwerk Rummelsburg, the Pure&Crafted family will be treading new paths this year. Pure&Crafted on the Road presented by BMW Motorrad is sending the 2018 Pure&Crafted Signature Bike all across Europe with different riders during the motorcycle season. They will track down the most exciting routes, the most hidden-away boutique manufacturers, the most talented mechanics, the best food and the coolest gigs. Via our channels, everyone can get right in on the action and follow the great adventures experienced by our riders on their routes across Europe ON THE ROAD – because that’s where the Pure&Crafted lifestyle action is every day.

The kick-off #event will be on 24 May 2018 with the Pure&Crafted BBQ at Festsaal Kreuzberg. Here visitors can look forward to the very essence of Pure&Crafted: #custom bikes and exhibitors, a BBQ and lots of other delicious treats – and naturally a good dose of music, too. The lads of the rock band The Picturebooks have already been confirmed. Along with additional support and a new edition of the legendary Punkrock Karaoke – who were an absolute crowd-puller at the Pure&Crafted Festival 2016 – we'll be sure to give our first riders a perfect send-off.

More information on the press release

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