Press release
264KB
marzo 01, 2018 - Genesis
Genesis Arrives in Character with Ten Special-Edition G90 Sedans for The 2018 Academy Awards Week
Comunicato Stampa disponibile solo in lingua originale.
This week, in the lead-up to the 90th Academy Awards, #genesis will premiere five new #G90 #specialedition flagship sedans with the help of media partner, Vanity Fair. The five inaugural #specialedition cars that debuted at the 2017 Academy Awards will join the new collection during this year’s Oscars weekend.
Each #G90 was designed to arrive in character at the iconic Vanity Fair Oscar Party, and to serve as transportation for an award nominee or influencer.
“Genesis is a design-driven brand, and there is no better moment than the Academy Awards to connect with the entertainment community,” said Senior Vice President Manfred Fitzgerald, Head of #genesis Brand. “We are thrilled to continue the tradition of tailoring the #G90 to showcase our creativity.”
This is the second year that #genesis has worked with Vanity Fair to create bespoke, show-stopping interpretations of the #G90. This year’s cadre of sedans incorporates stunning interior materials to match the signature, two-tone exterior treatment.
“The 2018 #G90 collection has been designed to honor the glamour of Hollywood and break #automotive color and trim boundaries," said Executive Vice President Luc Donckerwolke, Head of #genesis Design. "These special editions are just the beginning of what we can imagine for ultimate #genesis tailored luxury.”
The five #G90 sedans, and their design themes, that will make their red-carpet debuts at the Academy Awards will be:
- A Touch of Sensuality: Finished in warm light silver and matte cocoa brown, this #G90 epitomizes a cause for celebration. Brown Nubuck leather and desert sand Nappa leather interior offer a smooth embrace to the passenger.
- Stardust: This #G90 sedan practically sparkles under the award show lights, with deep flakes of dark gray. Tuxedo-style black velvet lines the cockpit.
- Emerald Dream: Saturation is in the details of this #G90 finished in complementary hunter green and dark brown. Inside, the #genesis logo is featured in a repeating geometric pattern in the green leather.
- The Ruler: This brick-red and gray #G90 demonstrates a dynamic approach to the #genesis color and trim philosophy. The red Nubuck leather interior is enhanced by free-flowing, organic patterns reminiscent of a designer’s sketch.
- Refined Understatement: With silver-dotted piping and a refined finish to the black Nubuck and Nappa leathers, this #G90 in dark blue and matte white appends a modern and fresh point to the collection.
Following their appearance in Hollywood, the #G90 #specialedition sedans will be showcased at #genesis Gangnam in the prime business district of Samsung-dong, Gangnam-Gu, Seoul, as well as at future #genesis brand events.
Genesis Motor America
Genesis Motor America, LLC is headquartered in Fountain Valley, Calif. #genesis is a global luxury #automotive brand that delivers the highest standards of performance, design and innovation. A total of six new #genesis models will launch by 2021 and will compete with the world’s most renowned luxury car brands. All #genesis vehicles sold in the U.S. are covered by an industry-leading warranty with enhanced roadside assistance and concierge services. In 2017, #genesis received accolades from leading third-party media and analysts, including ALG, GOOD DESIGN, J.D. Power, and Strategic Vision.
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