febbraio 06, 2018 - Mercedes-Benz

Mercedes-AMG Petronas Motorsport partners with Tommy Hilfiger

Comunicato Stampa disponibile solo in lingua originale. 

  • TOMMY HILFIGER to become the team’s Official Apparel Partner

  • Multi-year #partnership brings the #tommyhilfiger brand back to Formula One


Mercedes-AMG Petronas Motorsport is delighted to announce a multi-year strategic #partnership with #tommyhilfiger, owned by PVH Corp., from the 2018 season onwards. #tommyhilfiger will become the Official Apparel Partner of the team, building on the sport sponsorship heritage that #tommyhilfiger has embraced since first founding his brand, and underscoring his vision to continuously elevate and expand the brand in key markets to the next generation of #tommyhilfiger consumers.

The new #partnership will see #tommyhilfiger providing Mercedes-AMG Petronas Motorsport’s race and travel wear, as well as factory, office and hospitality clothing. The distinctive #tommyhilfiger logo will debut on the Mercedes-AMG F1 W09 EQ Power+ car at the team’s launch event at Silverstone, UK later this month, as well as featuring on garage and trackside assets.

“We are delighted to welcome #tommyhilfiger to Mercedes-AMG Petronas Motorsport and back to the world of Formula One,” said Toto Wolff, Team Principal & CEO, Mercedes-AMG Petronas Motorsport. “It is always exciting to embark on a new #partnership, particularly when it touches such a key area of our team’s image; I am positive that it will energise our brand and bring a new spin to how we are perceived from this season. We are excited to see how #tommyhilfiger will dress the team this season and to showcase their exciting plans to the fans of Formula One.”

The #tommyhilfiger brand heritage is closely linked to working with sports icons and pop culture. Tommy Hilfiger’s history with Formula One began through team sponsorship in 1991 and continued throughout the decade. “From the first time I attended a Formula One race, I was completely fascinated by the world of motorsports,” said #tommyhilfiger. “To be re-entering this arena with World Champions Mercedes-AMG Petronas Motorsport and their number one team is an incredible way to fuse #fashion and Formula One. I recognise the passion, spirit and drive that the entire Mercedes-AMG Petronas Motorsport team shows at every race, and these shared qualities are why I’m excited to partner with them for the upcoming seasons.”

The Spring 2018 #tommyhilfiger campaign celebrates the fusion of #fashion and Formula One, with #tommyhilfiger and Mercedes-AMG Petronas Motorsport sharing a pioneering spirit and drive to succeed. “The exciting #partnership with Mercedes-AMG Petronas Motorsport is a celebration of our shared commitment to keep technology and innovation at the core of our business,” said Daniel Grieder, CEO #tommyhilfiger Global and PVH Europe. “We take pride in partnering with organisations that are the best in their industries and share our passion to attract and retain the best-in-class teams. We are excited to leverage the incredible reach that Formula One has worldwide as we continue to build on our brand’s global recognition and bring TOMMY HILFIGER to new audiences.”

Exclusive video teasers, print, online and media placements featuring the collaboration will launch globally in Spring 2018. Follow the conversation on social media using #WhatsYourDrive and the handles @TommyHilfiger and @MercedesAMGF1.

Filtro avanzato