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A year and a half after its launch, and after two films featuring a young couple, Citroën #C3, which has already sold over 270,000 units, returns to TV with a new campaign from TRACTION agency. The first advertisement is inspired by Antoine, whose head is a little in the clouds, so that the Active Safety Brake (automatic emergency braking) protects him from an awkward situation! Three other films will follow along the same lines, featuring real-life situations demonstrating one of the 11 driving aids and the unique customisation of #C3. Have a look at them online with the French film: https://youtu.be/ZHnvZoF3OQw
This film fits more than ever into the 'Inspired by You' Brand strategy
The new Citroën campaign starts today with a first film on the Active Safety Brake (automatic emergency braking). In this film, the character is called Antoine. Antoine is distracted and it is with him in mind that Citroën has equipped #C3 with emergency braking assistance. But in fact, Antoine is not the #C3 driver, so who is? See the answer by checking out the advertisement!
This film is the first in a new series for Citroën C3. This series focuses mainly on the 11 driving aid technologies which constitute a real feature of superiority of the car. These driving aid technologies are a perfect illustration of the Brand’s ‘Inspired by You’ positioning because, over and above technical performance, they constitute an aid to the driver, and even to the pedestrian. It is because Citroën knows that you can be distracted, tired, etc. at the wheel of your car or when preparing to cross the road that Citroën #C3 is equipped with many driving aid technologies.
A new series made up of 4 films
Two other films on driving aid technologies will follow, featuring other drivers who have inspired Citroën #C3, and a 4th film on customisation, another strength of the car with its 36 customisation combinations. Whether it is for Martin, Agathe or Frank, for whom certain moments of daily life are found in the advertisements for #C3, Citroën stands out as a popular brand in the true sense of the word: a brand which makes people and their ways of life its main source of inspiration.
Shot in Barcelona and broadcast in versions of 20, 25 and 30 seconds, the campaign starts on 22 January in France with the 1st film. It will also be supplemented by a print campaign, inspired by #C3 owners, in the same vein.
This international campaign is broadcast from the 1st quarter of 2018, starting in Italy, Spain and Switzerland in January.
Citroën C3 and Part Time Friends, the story continues
The great story between Citroën #C3 and the French group Part Time Friends carries on with this new campaign: the duo has accompanied the car since its first presentation to the press in June 2016 and on the first commercials. In these, we found a young couple using #C3 to address messages which were just as important as their format was original, with a marriage proposal and the announcement of a joyous occasion!
Today, with the new #C3 campaign, the story carries on with ‘Streets and Stories’.
It is the 1st track from the second album of Part Time Friends. It is worth noting that its video was shot in Tokyo, when the group came to the live concert given by Citroën during the launch of #C3 in Japan in 2017.
A nice nod from Pauline and Florian, the group’s duo, to their chevron-shaped guardian angel?
AGENCY: LES GAULOIS
Chief Creative Director: Stéphane Xiberras
Creative Director: Nicolas Lautier
Artistic Director: Damien Binello
Copywriter: Elise Baudour
Agency Heads: Bertille Toledano, Hugues Reboul
Commercial Director: Emmanuelle Woehrel
Group Manager: Pierre Jean Fardin
Producer: Jean Ozannat
Director: Didier Barcelo
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