ottobre 06, 2017 - Martell

Martell Cordon Bleu intense heat wins gold and supreme champion awards at the Drinks Interational Travel Retail Awards 2017

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This #limitededition sees theiconic #martell Cordon Bleu blend complete its ageing in casks subjected to intense heat; the “chauffe crocodile”, offering an unprecedented experience – an exploration of the fascinating alchemy between the eaux-de-vie and the wood of the casks in which they are aged, and a revelation of the impact of wood and heat on one of the world’s classic cognacs.

Martell Cordon Bleau Intense Heat has won awards for #drink Innovation of the Year and Supreme Champion at the Drinks International Travel Retail Awards 2017, the most authoritative, respected and premier drinks awards for the travel retail sector. In the challenge #martell Cordon Bleu Intense Heat fought off tough competition to win this important accolade.

The Travel Retail Awards were launched 11 years ago to recognise and highlight the importance of alcoholic drinks within the global travel retail sector. The competition is founded on a rigorous and independent judging process, receiving tens of entries. It is supported by many of the world's leading drinks producers and global travel retailers and operators who regard it as the leading drinks #event that celebrates quality and #excellence.
Winning an award is an impressive achievement for any drinks brand that passes the tough assessment from the experienced panel of specialist travel retail judges.

More information on the press release

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