Cookie Consent by Free Privacy Policy website Mopar Celebrates 80 Years With Debut of Mopar ’17 Dodge Challenger
febbraio 10, 2017 - Mopar

Mopar Celebrates 80 Years With Debut of Mopar ’17 Dodge Challenger

Comunicato Stampa disponibile solo in lingua originale. 

  • Limited-edition vehicle to offer exclusive #mopar Custom Shop, hand-painted exterior features
  • Only 80 models each of two color options will be produced to celebrate #mopar brand’s 80th anniversary
  • Vehicle includes commemorative owner’s kit and serialized #mopar ’17 80th #anniversary badge
  • Mopar ’17 #dodge #challenger to begin arriving in dealerships in second quarter 2017
February 10, 2017 , Chicago - The #mopar brand continues the celebration of its 80th anniversary with the introduction of the limited-edition #mopar '17 #dodge #challenger.

The vehicle offers a pair of hand-painted, custom, show car trim options. Only 80 models will be available in Pitch Black/Contusion Blue, with another 80 in Pitch Black/Billet Silver, in a nod to 80 years of the #mopar brand.

The #mopar '17 #dodge #challenger also includes #mopar performance parts, accessories, an exclusive owner’s kit and a serialized badge.

“Since its birth in 1937, #mopar has evolved from the name of an antifreeze product to a global customer-care brand,” said Pietro Gorlier, Head of Parts and Service (Mopar), FCA – Global. “The #mopar '17 #dodge #challenger, our latest limited-edition vehicle, is a testament to this philosophy, showcasing how #mopar assists owners in personalizing all FCA US vehicles.”

The #mopar '17 #dodge #challenger joins an exclusive club as the eighth limited-edition, Mopar-modified vehicle delivered straight from the factory. In 2010, the brand produced the first of an ongoing series of limited-edition vehicles, the #mopar '10 #challenger. Other low-run, factory-produced #mopar rides would follow: the #mopar '11 Charger, #mopar '12 300, #mopar '13 Dart, #mopar '14 #challenger, #mopar '15 #dodge Charger R/T and #mopar '16 Ram Rebel.

Mopar '17: Exterior
The #mopar '17 #dodge #challenger begins turning heads through its exterior and a pair of two-tone custom paint options achieved with an assist from the #mopar Custom Shop. Contusion Blue and Billet Silver hues are pulled from the #dodge brand’s color palette, with the upper portion of the #mopar '17 hand-painted Pitch Black at the #mopar Custom Shop to achieve the striking two-tone appearance.

The Contusion Blue color conveys a tone-on-tone look, providing a subtle, hiding-in-plain-sight feel at night and a brilliant appearance in daylight. Billet Silver offers a more high-impact, high-contrast exterior color. The inherent bodylines of the #dodge #challenger are used to transition from Pitch Black to Contusion Blue or Billet Silver, providing a seamless segue point.

A special #mopar 392 logo, also hand-painted on at the #mopar Custom Shop, gives an additional custom touch.

The upper exterior is unified with Pitch Black accents. The standard satin black of the Shaker Hood package by #mopar and Shaker Hood scoop surround is painted Pitch Black. The rear decklid spoiler also receives the Pitch Black treatment, and the #mopar Design badge on the spoiler is turned black-on-black.

20 x 9-inch aluminum wheels are embellished with semi-gloss accents and center caps feature the #dodge logo. Standard chrome exhaust tips are replaced with #dodge #challenger SRT Hellcat black exhaust tips.

Mopar '17: Performance
The six-speed manual transmission #mopar '17 #dodge #challenger also makes a powerful performance statement that enhances the base #dodge #challenger R/T 392. The 6.4-liter, 392 HEMI® engine pumps out 485 horsepower and 475 lb.-ft. of torque and is augmented by the Shaker Hood package by #mopar, which provides performance gains with a hint of vintage styling. The scoop is embellished with Shaker badging.

A #mopar cold air intake also delivers a performance boost and is aided by an air catcher duct system via the headlamp. The upgrade, inspired by the #dodge #challenger SRT Hellcat, feeds additional cold air into the vehicle. #mopar Shaker strut tower braces and caps are silver powder-coated and increase rigidity and handling of the #mopar '17 #dodge #challenger. Four-piston Brembo brakes provide stopping power.

Mopar '17: Interior/Exclusive Content
Heading inside, performance seats are the star, customized with Tungsten #mopar logos embroidered on the seatbacks. Tungsten stitching matching the #mopar logo borders the seats and continues throughout the vehicle, touching the door panels and additional interior areas.

Befitting its limited-edition origins, the #mopar '17 #dodge #challenger is delivered with exclusive content that highlights the vehicle’s prestige and collectability. A special serialized #mopar '17 80th #anniversary badge is included under the hood, announcing 1-80 of the Contusion Blue version and 1-80 of the Billet Silver option.

Each customer will receive a special #mopar '17 Owner’s Kit, packaged in a custom #mopar box that includes:
  • Mopar welcome letter
  • “Birth certificate” with vehicle specifications, date of manufacture and proprietary vehicle number
  • Hand-signed #mopar '17 rendering from the FCA US LLC Product Design Office
  • Special #mopar '17 booklet
  • Customized acrylic memorabilia showpiece
  • Mopar valve stem caps
  • Mopar-branded items, including a #mopar ’17 keychain and a #mopar 80th #anniversary badge

The limited-edition vehicle will be available in both the U.S. and Canada, with a U.S. Manufacturer’s Suggested Retail Price (MSRP) of $55,790, excluding taxes and destination fees. The #mopar '17 #dodge #challenger will begin arriving in select dealerships in early second quarter of 2017.

The #mopar '17 #dodge #challenger will be displayed at the Chicago #auto Show. For more information, visit http://blog.mopar.com/.

About #dodge and SRT Brands
The #dodge brand is America’s mainstream performance brand. With the purification of the brand and consolidation with SRT, #dodge is focusing on its performance roots with every single model it offers. The #dodge and SRT brands offer a complete lineup of performance vehicles that stand out within their own segments. #dodge is the mainstream performance brand and SRT is positioned as the ultimate performance halo of the #dodge brand, together creating a complete and balanced performance brand with one vision and one voice.

From muscle cars to minivans, crossovers and full-size SUVs, the #dodge brand’s full lineup of 2017 models deliver best-in-class horsepower, class-exclusive technology, unmatched capability and a slew of cool features, such as LED headlamps, #dodge signature racetrack tail lamps, active exhaust, cold-air induction, 8.4-inch touchscreen Uconnect infotainment centers and 7-inch customizable gauge clusters, to name a few. For the 2017 model year, the #dodge brand lineup features the 25th #anniversary Viper, Durango, Grand Caravan, Journey, Charger and #challenger, including the new Charger Daytona and #challenger T/A, as well as the 707-horsepower #challenger SRT Hellcat, the most powerful and fastest muscle car ever and the Charger SRT Hellcat, the quickest, fastest and most powerful sedan in the world.
 
Mopar-First Features
During the brand’s 80 years, #mopar has introduced numerous industry-first features including:
  • Vehicle-information apps: first to introduce smartphone vehicle-information applications, a new channel of communication with consumers
  • wiADVISOR: first to incorporate a tablet-based service lane tool
  • Electronic Vehicle Tracking System (EVTS): first to market with a new interactive vehicle tracking device that sends owner a text when vehicle is driven too fast or too far based on pre-set parameters
  • Wi-Fi: first to offer customers the ability to make their vehicle a wireless hot spot
  • Electronic owner manuals: first to introduce traditional owner manuals in a DVD and brief user-guide format

80 Years of Mopar
Mopar (a simple contraction of the words MOtor and PARts) was born on August 1, 1937, as the name of a line of antifreeze products. #mopar has since evolved over 80 years to serve as the total service, parts and customer-care brand of all FCA vehicles around the globe.
 
Mopar made its mark in the 1960s during the muscle-car era, with #mopar Performance Parts to enhance speed and handling for both road and racing use, and expanded to include technical service and customer support. Today, the #mopar brand’s global reach distributes more than 500,000 parts and accessories in over 150 markets around the world. With more than 50 parts distribution centers and 25 customer contact centers globally, #mopar integrates service, parts and customer-care operations in order to enhance customer and dealer support worldwide.
 
For 80 years, #mopar has been the source for genuine parts and accessories for all FCA brands. #mopar parts are engineered together with the same teams that create factory-authorized specifications for FCA vehicles, offering a direct connection that no other aftermarket parts company can provide. Complete information on the #mopar brand is available at www.mopar.com.