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The Porsche Panamera combines the characteristics of a sportscar with those of a business saloon – perfect for getting the right “work-drive balance”.
Many of us know what it’s like to have the stress of time pressure: it’s one appointment after another – at work and at home. And these situations often go hand in hand with the need to be mobile. Having to spend time in the car between meetings? Something of a necessary evil.
With the right vehicle, however, this can actually be quality time – as “experienced” recently in the truest sense of the word by German start-up entrepreneurs, bloggers and representatives from emerging business media. #porsche invited the drivers to take a tour in the #panamera in and around Berlin. Whether the main priority was sporty driving dynamics or relaxed cruising – everyone involved was searching for their own very individual “work-drive balance”.
Visiting known hotspots in Berlin
The drivers of the Gran Turismos were Sven Lackinger, co-founder of the innovative parking scheme Evopark, Rico Nuguid and Christian Stumpp from Tandemploy, the platform for job-sharing and flexible working, and Holger Weiss, Managing Director of German Autolabs. Together they visited known hotspots of the powerhouse for start-ups that is Berlin.
First stop was the legendary St. Oberholz. For as long as there has been a digital economy in Berlin, there has been St. Oberholz. For more than ten years, the café has been home to digital bohemians, a meeting place for the start-up scene and the origin of so many big ideas. Across an area of 600 square metres, co-working spaces, offices and conference rooms are available alongside eating and drinking.
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