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ASHVILLE, Tenn. – Nissan Stadium is turning green today to celebrate St. Patrick’s Day and recognize Irish-American Heritage Month. &35;nissan Stadium is joining many local businesses and national landmarks by turning green in celebration of St. Patrick’s Day.
Nissan Stadium is a city-owned venue, home to the &35;tennesseetitans since 1999. The naming rights agreement includes &35;nissan branding on the exterior of stadium, as well as stadium signage and other unique displays inside the facility.
"It is the aura around &35;nissan," said Titans president and CEO Steve Underwood. "Nissan is an iconic brand and they manufacture great products. For us, as a professional sports team, partnering with someone like &35;nissan elevates both of us. It is our home. It is now Nissan's home. And so the exposure that it brings to &35;nissan, in addition to us, is a very powerful brand marker."
More on &35;nissan Stadium:
Nissan Stadium gets a new marquee sign
2016 &35;nissan TITAN XD gets special “reserved parking space” atop &35;tennessee Titans’ &35;nissan Stadium
VIDEO REPORT: Newly named &35;nissan Stadium announced in Music City
Tennessee Titans announce &35;nissan partnership; stadium rebranded as &35;nissan Stadium
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