press release
214KB
febbraio 17, 2016 - Nike
New nike golf polos promote personality
Comunicato Stampa disponibile solo in lingua originale.
Press release available only in original language.
It’s been a minute (or over a century) since three-piece suits and brogues defined standard course attire, but golf’s stylistic evolution is ongoing. While it still requires a synchronization of function and aesthetic, the sport’s progressive apparel doesn’t communicate stuffy style or mandate that players appear as crusty carbon copies.
Nike Golf’s new #polo designs, with modern cuts and collars evidence this evolution by athletes to select the look and feel best suited to their personal needs. Collars come in the distinct designs: blade, roll and classic while fit options range from standard — for a relaxed, comfortable fit — to modern slim, which offers maximum mobility and modern style.
NIKE MM FLY BLADE POLO
As Rory McIlroy explains, “I wanted a great fitting #polo. I wanted something I could pull on at the beginning of my round and not think about again until after the last putt,” McIlroy says. The #nike MM Fly Blade #polo met this ask with lightweight, Dri-FIT fabric and ergonomic seams for a full range of motion. The new blade collar design provides comfort with a minimal rib design and a refined look. “When they finally let me try their prototype #polo," he attests, “I thought: this is it! I really didn't want to give it back."
NIKE MM FLY ROLL POLO
Trying on another of the collection’s designs, the #nike MM Fly Roll #polo — with similar Dri-FIT fabric, ergonomic design and polished roll collar — Scott Pickney has a similar reckoning. “I remember putting it on, before the designers had even completely finished it, and thinking, I don’t feel like a golfer in this. I feel like an athlete," he recalls.
NIKE MM FLY FRAMING COMMANDER POLO
Meanwhile the MM Fly Framing Commander Polo’s perforated collar stand atop breathable Dri-FIT fabric is particularly attuned to Thorbjorn Olesen’s desire for individual expression. “Anytime I can have my off-course style blend in with my on course style, it’s a big thing for me,” Olesen elaborates. “The clothes we wear on the course almost become an expression of our personality.”
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