JASON WU X FILA 2016 S/S High Sporty Fashion

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On November 26, 2015, #fila, a centurial Italian brand of everyday #fashion clothes, and #jasonwu, a famous #fashion designer, held a grand feast to release their new high #fashion sportswear series, “JASON WU X FILA” in Artistree, Taikoo Place, Hong Kong. Shu Qi, the brand spokesperson of #fila, Yang Yang, a popular young actor, Stephanie Lee, a Korean supermodel and actress, Li Hui, a well-known #fashion curator, and Bryan Boy, Jason Wu’s sincere friend and a prominent blogger, attended the #fashion show and witnessed the release of “JASON WU X FILA” high #fashion sportswear with hundreds of attendees.

On that evening, the spokesperson Shu Qi wore a dark blue #jasonwu X #fila trench coat over a polo shirt with a black zipper and an A-line color-block dress. Mr. Yang Yang was in a beige #jasonwu X #fila trench coat, matched with a black polo shirt, a pair of black trousers and black-and-white sport shoes, attracting female fans’ great cheers when he stepped on the red carpet. Stephanie Lee​, tall and slim, chose a half-turtleneck color-block vest dress. The simple shape and fit tailoring matched Stephanie Lee well and showed a modern style of simpleness and vitality.

In addition to these superstars, #jasonwu X #fila #fashion Show also saw the best models in the world giving a splendid and unique #fashion feast. When the vigorous music and light show began, supermodel Alicia Tubilewicz appeared in a spacesuit with the number “1973”, getting the first show co-launched by #jasonwu and #fila started. Since #fila started to lead the #fashion of sportswear in 1973, #jasonwu introduced FILA’s Italian style back in the important 1973 into his #design to show his respect for FILA’s classic #design by bravely using the hyperbolic number. Chiharu Okunugi, the favorite model of well-known brands, was in a black dress with irregular and asymmetric #design that was cute and #fashion, showing great vitality. Sofia Tesmenitskaya, the beloved girl of the advertisers, was in a dress inspired by Italian newspapers in 1940s. The neat tailoring and the collision of color blocks and newspapers reflected the classic Italian style. Yumi Lambert and Zhao Lei, two international supermodels, not only stared the advertisement of #jasonwu X #fila, but also gave a show during the feast. Li Jingwen, a new Oriental model, also perfectly displayed the charm of several high #fashion sports suits. As the show reached its height, #jasonwu appeared and acknowledged the applause, thanking hundreds of attendees for their coming and witnessing the debut of this series of high #fashion sportswear.

It is worth mentioning that #jasonwu is not only the designer of FILA’s new series, but [was] also the designer of this perfect #fashion show. The smooth and tidy arrangement of lines and the use of FILA’s DNA colors in lighting formed a simple, succinct, dynamic #fashion stage ahead of the time. The curators of this #fashion show are internationally well-known teams from Paris, New York and Tokyo. #jasonwu X #fila represents the cross-boundary fusion of high #fashion, elegancy and vitality. #jasonwu, as the designer, labeled this series as “simpleness, practicability and elegancy”. The inspiration of 2016 spring & summer series came from Italy. #jasonwu deconstructed and reconstructed different #fashion elements of Italy, including newspapers in 1940s, classic tennis, large color blocks and the year 1973, forming a unique series of fashionable sportswear. With his great sense of tailoring haute couture, #jasonwu showed FILA’s classic & elegant style in the fluent and simple lines from the hands of accurate and delicate tailors, and FILA’s youth and vitality with the collision of contrasting bright colors and fabric. The material is excellent, as always seen on #fila products. The frequent use of upscale tender cotton cloth ensures that the clothes are neat, smooth and amazingly comfortable, even in perfect shape during exercise.

The cross-boundary cooperation on #jasonwu x #fila indicates the integration of #fashion and sports, which is also the main trend of #fashion development. #jasonwu cleverly introduced high-end #design into everyday casual clothes, added individuality and #fashion into elegant and classic #design, and formed a completely novel series of #fashion clothes. He showed the unique Italian style of #fila by integrating elegancy and vitality.

About #fila:

In 1911, #fila brothers initiated #fila in Biella, a small Italian town. At that time, #fila was only an enterprise spinning and knitting clothes. Now, it is a centurial brand of everyday #fashion clothes. In the 1970s, in order to develop in a diversified way, #fila started to produce sportswear, and successively released products for tennis players, golfers, exercisers, skiers, mountain climbers, basketball players, etc. Today, following the brand conception of “positiveness, endeavouring and never giving up”, #fila overturns the traditional image of sportswear, and conveys the centurial enthusiasm and vitality in its novel image as an everyday #fashion brand. Elegant and simple casual clothes are comfort and beautiful; supreme material and tailoring are outstanding and internationally well-known. The vertical stripes, in particular, are the soul of #fila #design. #fila products are now sold in over 30 countries including Italy, UK, Germany, France, USA, Japan, Korea, Brazil and Russia.

In recent years, #fila continuously released products of different styles, such as #fashion & casual series, vitality & exercise series and family series. For designing spring and summer series of 2016, #fila started to collaborate with #jasonwu. The collision of centurial Italian elegancy and high #fashion marked the start of high #fashion sportswear.