About us

VideoPR srl is a digital&media company founded in 2002. Lulop.com is a platform for the distribution of high resolution multimedia content for press use launched in 2004.

VideoPR srl has created press areas and media centers for the most authoritative brands in the automotive sector (FCA, Pirelli, Ferrari…), simultaneously giving life to the Lulop.com platform.

Lulop.com: Downloadable multimedia content in HD

Every day, Lulop publishes more than 100 new news in Italian and English from press offices and agencies, ready to be downloaded by journalists and communication professionals.

Every week, the more than 23,400 registered journalists are reached by the newsletter schedule (5 daily and 5 weekly), which summarize everything that has been published for each of the 19 thematic areas currently available.

VideoPR srl also deals with activities related to the world of marketing to organize or manage the use of multimedia materials, covering from hosting to digital delivery thanks to its in-house development team.

VideoPR srl is a digital&media company founded in 2002. Lulop.com is a platform for the distribution of high resolution multimedia content for press use launched in 2004.

Lulop.com: Downloadable multimedia content in HD

Every day, Lulop publishes more than 100 new news in Italian and English from press offices and agencies, ready to be downloaded by journalists and communication professionals.

Services

iNews

Texts, Photos, Videos Available to journalists

Newsbooster

Creation, management and profiling of media contact lists

Dedicated Mailing services

Sending press releases to verified contacts

Branded Press areas*

Look&feel, proprietary domain, statistics

Mediacenters*

In-house development of customized press areas

Online media archives

Personal data, media, data creation and management

Newsletter

Banner, headlines, link to

Touch point tools for press*

Management of invitations to press events, statistics, press review

CMS Management / Web Curation*

All the operation you need

*For premium accounts

They chose us because

Gabriele Aimone Cat - Bosch

Katia Bertello - Suzuki

They said about us

I used Lulop because I had the idea that there were many different channels, on different sectors and in a single press release I needed to reach different interlocutors on different sectors. The convenience was that they were grouped in a single database.

Carmela Santovito - Cami Comunicazione

Score from 9 to 10 for the completeness of all thematic areas dealt with. And I also noticed the assistance you give to the customer: prompt, punctual, efficient. I would say, therefore, an excellent tool. I highly recommend it.

Valeria Musti - 101 Caffè

Lulop is a very valid service for journalists, who can find in a single container all the contents, not only from the automotive world, but also from other worlds. It is an excellent tool for companies, to convey their message beyond the circle of their mailing list, and therefore to a much wider audience of journalists.

Arianna Unger - A Più Srl

The interesting thing is that you have, first of all, a format in which to insert the news, even quickly, because sometimes it takes a long time. Instead, here it is much simpler, there is a simple, fast and useful structure, functional to what the job of sending must be.

Valentina Vincenti - Vincenti & Volontè Comunicazione

I used other digital tools to get news about my customers' products, but none of them put me in direct contact with journalists. So this is the great quality of Lulop.

Danilo Massa - Webers Brand Agency

I have had great feedback and have been very impressed with the constant service that the Lulop staff gives me as a support.

Alice Millia - IH Hotels

You are very very interesting, because I myself, when I receive newsletters or choose to browse your site, I am interested in going to see what you collect from other press offices.

Federica Palazzina - Palace Communication

Lulop is much more powerful than other products I've used - news about my products can have a much wider distribution.

Tommy Moscatelli - Yacht Synergy

Work with us

I took care of the Health & Wellness showcase, recently born, which contains all the news related to wellness, health, body care, living healthy and staying in shape. Since 2020, posts regarding the Health & Wellness showcase have increased by 22.8%. In fact, there is a considerable increase in the use of the "Wellness" tag, with an increase of 47.05% in 2021 compared to 2020.

Chiara Mayuga

I mainly dealt with the publication of press releases and I played the role of Curator, a figure who supervises a thematic showcase by checking that the news published is relevant and up-to-date, or modifying it if it finds errors. For example, I chose to take care of the Food & Hospitality thematic showcase, containing everything related to food, drinks and tourism in general.

Veronica Riggio

During the internship I was able to observe the Ecomondo 2021 event, an international fair for sustainable development and the circular economy. Taking into consideration relevant hashtags, such as #Ecomondo and #EcomondoKeyEnergy, I saw a 76.5% growth in publications in the year 2021 compared to 2020, which give us hope for greater involvement of the media and production activities for the improvement of the environment in which we live.

Darya Klykouskaya

Lulop is a platform for the distribution of content and materials for press use that since 2019 has created a protocol and implemented the existing platform in order to carry out internships completely remotely. This approach struck me very positively, both because it allowed me to test myself and because it allowed me to understand this stage. And this from the very first moment, that of recruiting.

Elisa Ciocca

During the internship period, I mainly dealt with the publication of press releases and I ventured into the role of curator, that is the figure who supervises a specific showcase of interest, checking that the news is always updated and relevant. In my case, I took care of the Design showcase: it seemed like a good opportunity to be able to take care of one of the most important exhibitions in Italy and the various events held every year in relation to this theme in September.

Sofia Milanesi

Looking at the semester January - June 2021, I was able to see that publications in Fashion & Beauty increased by 8.3% compared to the same semester of the previous year, thanks also to the partnerships that Lulop had with Homi Fashion & Jewels, with Micam, or the most important fair in the world for operators in the footwear sector, and Mipel, the international fair for leather and fashion accessories.

Teresa Vasciarelli

Thanks to Lulop, I was able to discover the figure of the curator and learn his duties firsthand. The curator is the one who takes care of a web showcase, always keeping it updated and taking care of the appearance and relevance of the news that are published there. In particular, I held the position of curator of Health & Wellness, one of the 19 thematic showcases of Lulop.

Martina Cassola

Personally I have ventured into the role of Curator of the OffBeat channel, where unusual news is collected or that does not have a well-defined channel. You can often find news on astronomy, comics, records, or unusual news from various fields. The Curator also has the task of supervising a thematic area of Lulop, ensuring that the news is relevant and, if necessary, intervening in indexing and tagging, to improve searchability and menus.

Alexis Orsini

I took on the role of Curator for the Food & Hospitality channel, which includes sub-categories such as 'food and beverage', 'cuisine', 'events' (such as Cibus), 'traveling' and 'corporate'. Analyzing the data regarding the news published, an increase of 35.4% in the year 2020 can be seen compared to 2019.

Alice Di Santo

By dealing with the world of sport also in my working life, I was able to see how within Lulop the space dedicated to this kind of news is large and in step with the needs of the public, satisfying all the insiders.

Marco Accarino

The Curator takes care of managing what is shown publicly in order to make available a curated selection of news that will help improve the user experience of users browsing Lulop.com.

Aurora Mori

The role of Curator, for which I was trained directly by the CEO of LULOP, is responsible for contributing to the way in which news is indexed and proposed to the public of journalists and communication operators. My task was to check the accuracy of the tags and categories relating to each news and correct any inaccuracies.

Gioia Micole Hogberg

During the internship I dealt with “entertainment”, one of Lulop's 19 windows, born in 2012 as a simple tag and grown in importance over time. In this showcase we can find all the press releases related to the show and all forms of entertainment, ranging from old and new media, television shows, events in the square, musical or cultural, up to online events.

Luca Tresin

On Competition you can find multimedia news ready to download about the most popular sports, such as football, basketball, tennis or cycling. But also of the more elite ones, such as golf, regattas and rugby. An entire section is dedicated to the constantly growing world of e-sports.

Marco Gregori

Food&Hospitality, the reality I dealt with as a publisher/curator, concerns both the world of travel and tourism, and the offer of products and services often present in this business area.

Beatrice Chiapparoli

The area dedicated to Health & Wellness, which I mainly dealt with, was born on 2 April 2020. Its recent creation is due to the rapid increase in the number of news in this sector, currently more than 1000.

Arianna Martellone

In the first quarter of 2020, the news in the design field was 709 while in 2021 1040. The design news published on the Lulop platform are sent to journalists through the Lifestyle Newsletter, which has about 13,300 registered communication professionals.

Valentina Cutolo

Brands have also increased quantitatively compared to 2020 and 2/3 of these have increased the number of their publications. The total of campaigns in the first quarter of 2021 has already exceeded that of the year 2020: a clear improvement and a positive result for the communication sector seen through the windows of Lulop.com.

Stefano De Santis

Formula E is often a test bench for electric technologies, the same ones that improve the efficiency and performance of cars before they enter the market. On average, on the Lulop pages, the connection between Green and Automotive increased by 35.4%, underlining the latter's progressive interest in sustainability and the electric.

Davide Landolina

Considering the trend of publications on the Green and Food & Hospitality channels in January and February, in 2020 we have a total of 787 posts, while in 2021 we have 1301 posts. An increase of 65% compared to 2020. It is therefore a positive trend towards communication in the green field and an increasing awareness of environmental sustainability.

Martina Rebughini

My activity has examined the press releases of the fashion and design categories published between August 2020 and February 2021. Many of the scheduled events, such as the Milan Design Week, have been canceled or transformed into digital events. In this period, about 2655 press releases concerning these two thematic showcases were published on Lulop.com by about 233 companies.

Jennifer Cantaluppi

Lulop's corporate showcase more than doubled the number of news published. Many brands have been awarded for new sustainable designs or for the production of green products. In addition to the news on the financial statements and turnover, those launched in order to reassure the continuity of production or development.

Giulia Foglieni

This year, to respond to the pandemic emergency, Cosmoprof created the digital event WeCosmoprof. From the closing press release, the data that reaches us is comforting: over 5000 users have shown interest in the scheduled webinars and the virtual sessions involved more than 100 speakers.

Giulia Rabaioli

For reasons we all know, the 2021 edition of CES was held in digital mode, starting from 11th to 14th January. The news published on the Lulop platform are already very many: compared to the 2020 edition, they have increased by 223%.

Greta Busnelli

I took care of the weighted choice of news by priority based on their embargo date, ie the day and time when they must absolutely be made available both on the Lulop pages and through the Newsletter communication.

Giovanni Ferlante

News is often published on social media even before being launched by press offices, which is why social platforms have now become a great vehicle for information.

Maria Rosaria Natoli

New challenges to face and future perspectives: in an increasingly connected society it is likely that much of what happened physically will become a digital experience and smart working, which I have had the opportunity to experience in person, will become a practice.

Andrea Infurna

I was followed by a Tutor who taught me how to edit a text. The Content Curator, ie me, gives value to the text by providing it with metadata (hashtag, localization, timing ..).

Alessandra Caruso

During my internship at Lulop, I had the opportunity to touch the world of business-to-business communication first hand.

Sara Lacqua

During my internship I was asked to browse the web, searching for news and multimedia content. I learned how to dig for new sources directly on the media website of several brands.

Francesca Ferraris

Lulop is divided into 18 thematic channels and the two that caught my attention the most were Art & Culture and Entertainment.

Carla Gerbino

While doing research in the fashion field, I found lots of eco-friendly brands. I understood how sustainability is becoming an imperative for producers.

Chiara Capuano

Searching on the AlmaLaurea platform I found Lulop, a web press agency that gave me the opportunity to put into practice everything that I have developed only theoretically in the university field.

Martina Petito

I had my first work experience, I already understood more what it means to work and in these 4 weeks I have matured a lot.

Alessio Brundo

I have published news regarding green and sustainability. This motivated my work and also gave me the opportunity to meet innovative and interesting companies.

Luca Della Valle

Through the research work, I discovered many brands that I did not know and I was able to always keep myself updated.

Cristina Marconetti

Initially I was a bit skeptical about the smart working mode because I thought I was a bit left to myself, but my tutor and the Lulop staff managed to make me feel involved at 360 degrees.

Alessandro Roncaglia

In my opinion, having the opportunity to gain experience in smart working is an excellent opportunity, considering that it is a fundamental element of the communication professions.

Roberta Montesano

Thanks to the internship I learned a lot of things: I discovered the world of marketing, I understood what a DEM is, what it is used for and the various types of use.

Maria Elisa Minacori

Contact us

If you would like more information, contact us. Our team is happy to answer your questions.

phone +441133280863
mail staff@lulop.com
hour Monday - Friday: 9.30 - 18.30

Lulop.com