Press release available only in original language. New class joins superstar roster of the game's best young talent including James Harden, Damian Lillard and Andrew WigginsPORTLAND, Ore. (June 2...
adidas' #nba All-Star Weekend festivities continued with Andrew Wiggins welcoming hundreds of kids from the star's hometown City of Vaughan for a special basketball experience that unveiled a new look...
Press release available only in original language. Hashtag-triggered Emojis for All 24 #nba All-Stars Now Live Through Monday, Feb. 15 Emojis Also Created for Turner Sports Announcers Including TNT’s ...
adidas today premiered a new series of films kicking off the brand’s Sport16 initiative, underlining adidas’ leadership and passion for sports. The first chapter of films, “I’m Here to Create,” is to...
Press release available only in original language. In continuation of the 2016 #nba All-Star Weekend product story, #adidas Originals reveals the Primeknit #glowinthedarkpack which includes new styles...
Press release available only in original language. adidas #originals introduces the #xenoborealiszxfluxpack in celebration of the 2016 #nba All-Star Week in Toronto, Canada – a continuation story of t...
Press release available only in original language. Kawhi Leonard is taking he and teammate (and fellow #jordanbrand athlete) LaMarcus Aldridge’s mutual All-Star status as a sign that they are “both pl...
Press release available only in original language. adidas today unveils two additional college basketball uniforms for University of Louisville and University of Nebraska to wear during Black History ...
Kyrie Irving is an inch taller and 20 pounds stronger than when he burst into basketball’s collective consciousness at the 2010 Nike Hoop Summit.Still, Irving hasn’t lost a step since his prep years i...
First of three spots from “The Truth” campaign will begin airing on TV tonight and can be viewed at Kia.com and YouTube.com/KiaMultiplatform campaign will run through the remainder of basketball seaso...
2K today announced that NBA 2K16 will feature Michael Jordan on the cover of this year’s Special Edition. The next iteration of the NBA video game simulation series that’s been top-rated for the last ...
Press release available only in Italian To celebrate the appointment of Andrew Wiggins of the Minnesota Timberwolves Akia NBA Rookie of the Year, adidas introduced a limited version of Crazylight Boos...
NBA All-Star point guard debuts first signature shoe at exclusive “Dame Love the Fans” event Damian Lillard has earned a reputation for being one of the hardest working, confident and clutch players i...
“Showdown” is First in a Series of 60and 30Second Ads Debuting on Network and Cable and Can Be Viewed Today Here. - Series of spots titled “Blake Griffin in, The Optima” set to run throughout the 2014...
Miami didn’t just burn it up on the hardwood. LeBron James and his teammates were also a scorcher on Facebook, where adoring Heat fans brought their team the biggest buzz during the 2013 #NBAFinals. P...
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