adidas premiers a ground-breaking material innovation: Light BOOST, resulting in a 30% lighter BOOST material when compared to previous Ultraboost iterations Designed to provide ultimate cushioning, ...
Major League Soccer and adidas announced today a multi-year extension of their partnership. Under the multi-faceted agreement, adidas will continue as the official supplier for the League, its clubs a...
adidas presents the inaugural Consortium Cup – a first-of-its-kind four week long footwear #design tournament with 16 of the world’s most iconic sneaker stores going head to head for the chance to be ...
UWCL Pro Ball Eindhoven celebrates the vibrancy and unique architecture of the host city for this season’s final and will be used throughout the knockout stages Neon detailing stands out against a da...
Combining consumer insights with #adidas athlete feedback, PREDATOR ACCURACY has been redefined to maximize comfort and optimize ball control and shooting accuracyThe new PREDATOR ACCURACY will be wor...
When it comes to football and speed, more is more, and too much is just right. Channel your inner speedster with the help of the ultra-lightweight ULTRAWEAVE upper, PWRPRINT support, and running spike...
Today, #adidas reveals OCEAUNZ, the Official Match Ball of the FIFA Women’s World Cup Australia and New Zealand 2023™. It’s the ninth successive football #adidas has produced for the FIFA Women’s Worl...
The BMW Group and “DFL Deutsche Fußball Liga” announced today, that BMW is the first car manufacturer to test Bundesliga content in a vehicle in a pilot application. Selected content from the Bundesli...
adidas and the Italian Football Federation (FIGC) are proud to present their first joint product collection of the new partnership dedicated to the Azzurri and Azzurre, most notably the new Home and A...
PUMA has today launched the next evolution of the FUTURE football boot franchise. Taking you into the future of football, #puma will launch the new boot at a special FUTURE World event in Paris. The l...
The 2023 collection features a stunning limited-edition jersey, jacket, track pants and t-shirts that combine club heritage with references to Chinese culture that reach all the way to the moon and ba...
Auberge Resorts Collection, the world's leading brand of unique luxury hotels and resorts, and #asroma, the renowned Italian football club and reigning UEFA Conference Europa League champions, have an...
After a two-year break due to coronavirus, the #mercedesbenz JuniorCup will once again be held at the Glaspalast in #sindelfingen from 7 to 8 January 2023Four German Bundesliga teams will meet four to...
Alexia, the first Spanish football player to win the Ballon d'Or two years in a row, premieres an Amazon Prime documentary about her lifeThe football player and #cupra ambassador lets us into her day-...
With the 22nd edition of the #fifa World Cup™ in full swing, magical memories of tournaments past flow freely. Via our exclusive partnership with the guardians of the game, the FIFA® Classics series p...
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