Press release
39KB
september 01, 2015 - Macys
Macys.com launches exclusive alliance with Nineteenthamendment.com that will give its customers the opportunity to discover and support independent designers
Macy’s announced the launch of a collaboration with online
fashion tech start-up company Nineteenth Amendment on macys.com. The exclusive #partnership will
expose Nineteenth Amendment’s stable of up-and-coming designers to Macy’s Millennial shoppers who
will have the opportunity to purchase garments made on demand in the USA from more than 300 designers
worldwide. This alliance is the result of Macy’s mentoring of the #fashion tech start-up as part of the inaugural
New York #fashion Tech Lab in 2014.
Nineteenth Amendment curates a collection of vetted designers from around the globe and presents their
collections in 19-day pre-sales on nineteenthamendment.com. Once the collections are sold, they are put
into production. This unique business model allows designers to directly sell their pieces to individual
shoppers, who will receive a custom-made garment, produced in a limited quantity and made in the USA,
leaving no excess inventory.
“What Nineteenth Amendment provides to independent designers is a risk-free way to come to market,”
said Terry Lundgren, Macy’s, Inc. chairman and chief executive officer. “This innovative concept gives
customers a made-to-order product and a great shopping experience, while in turn helping new fashion
talent find and build an audience, piece by piece. We’re excited to give macys.com customers the
opportunity to connect with the design stars of tomorrow while they shop for unique limited-edition apparel.”
“Our mission at Nineteenth Amendment is to launch the next massive designer by giving independent talent
around the world an inventory-less business model built for the digital age, while helping to grow U.S.
manufacturing and giving shoppers a voice in the future of fashion,” said Nineteenth Amendment cofounders
Amanda Curtis and Gemma Sole. “This collaboration is a testament to Macy’s commitment to
pushing #fashion forward while giving macys.com customers the opportunity to discover and support
independent designers from around the world.”
This exclusive relationship with NineteenthAmendment.com to support their designer pre-sales via
promotional integration will give millions of shoppers who visit macys.com every day the opportunity to
browse hard-to-find independent designer collections. Looking to the future, macys.com will have the ability
to provide its customers with exclusive first look access to purchase pieces from specially curated designers
and collections.
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