Press Release
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august 31, 2015 - Ram
Ram Truck Brand Creates ‘Ram Nation’ Volunteer Corps to Mobilize Truck Owners to Help Others When Need Arises
- Ram #truck brand taps into #truck owners’ natural instinct to provide a lending hand by creating the opportunity for dealers and customers to come together with their trucks for community service and disaster-relief efforts
- Ram dealers and #ramnation volunteers assisted the First Response Team of America with cleanup of central Texas homeowners after devastating spring floods
- New members can join #ramnation at ramtrucks.com/ramnation
Ram Nation is a grassroots volunteer corps of #ram owners and like-minded people willing and ready to come together to haul supplies, deliver equipment, clear debris, distribute food and water and even make donations that help people in their communities and around the world. New members can join #ramnation at ramtrucks.com/ramnation.
“Ram #truck owners have a strong sense of community and have the knowhow, skillset and willingness to give back,” said Bob Hegbloom, President and CEO – Ram #truck Brand, FCA US LLC. “They often are the go-to people that others can rely on when help is needed and, for them, the most satisfying reward or glory comes from feeling the pride of accomplishment through hard work.
“Ram Nation will make it easier for our owners and dealers to come together. We’d love to see this grassroots effort grow into a movement that will help people in need across America,” Hegbloom added.
The idea for #ramnation was sparked after the devastating 2012 Joplin, Mo., tornado. When disaster struck that community, #ram #truck owners showed up with their trucks and asked how they could help. The brand looked at how it could foster this emotion in its customer base to help out on a broader scale.
Ram Nation, #ram brand and dealer volunteers answered the call again this spring, converging on flood-stricken central Texas to join the First Response Team of America (FRTOA) in recovery and relief efforts. A $100,000 #ram #truck and FCA Foundation donation to FRTOA helped the Texas communities of Wimberley and San Marcos, and will provide aid in the event of future disasters.
Ram has partnered with and supported the First Response Team of America, founded by Tad Agoglia, since 2012 when it teamed up with The Weather Channel for exclusive “Responding by Storm” reports chronicling the organization’s disaster recovery work following 9/11 and Hurricane Katrina. #ram has provided #ram 2500, 3500 and 5500 trucks to First Response, and the brand and FCA Foundation have donated more than $300,000 to the organization to help with its ongoing relief efforts. The towing, hauling and off-road capability of the #ramtrucks provided immediate benefit to the First Response Team’s efforts in moving supplies and equipment and removing debris.
HOW #ramnation WORKS
Truck owners interested in answering future calls to help, whether its mobilizing volunteers to assist in disaster relief efforts or proactive community outreach initiatives, can sign up for #ramnation atramtrucks.com/ramnation.
Ram #truck and its dealers will access the #ramnation database to bring volunteers and organizations together when a need or opportunity arises.
Types of #ramnation projects could include working with the First Response Team of America or other organizations in times of disasters across America and working with community nonprofit organizations on initiatives such as planting or harvesting crops for local food banks, collecting and delivering supplies, clearing debris or transporting people.
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