july 22, 2015 - Fiat

The FIAT Brand Returns to Vans US Open of Surfing for Third Year

The FIAT brand will have a display area on the beach allowing more than 500,000 attendees to experience FIAT brand vehicles
The FIAT brand portfolio will include the all-new 2016 Fiat 500X crossover, the high-performance Fiat 500 Abarth Cabrio, the four-door 500L Urbana Trekking, the Fiat 500 1957 edition and the all-electric Fiat 500e
Activation will include GIF booth, interactive window shopping display and Jones Soda sampling
The all-new Fiat 500X crossover makes its Vans US Open of Surfing debut and, back by popular demand, will be the brand’s water-bound FIAT-skis and the special Fiat 500L “Vans” design concept car

July 21, 2015 , Auburn Hills, Mich. - FIAT Brand North America is teaming up with Vans US Open of Surfing for the third year, July 25 - August 2 in Huntington Beach, California. As part of the activation, the FIAT brand will display a stand that allows attendees to interact with the full FIAT portfolio, including the all-new 2016 Fiat 500X crossover, the high-performance Fiat 500 Abarth Cabrio, the four-door 500L Urbana Trekking model, the Fiat 500 1957 edition and the all-electric Fiat 500e. The display will also include the special Fiat 500L design concept inspired by Vans, which was created exclusively for last summer’s event. Vans vice president Steve Van Doren will be on the sand, barbequing for beach-goers with the special Fiat 500 grill.

“As the FIAT brand continues to evolve, our partnership with Vans and with one of the summer’s most exciting surfing events continues to grow as we enter our third year together,” said Jason Stoicevich, Head of FIAT Brand North America. “This summer, we’ll offer fans more of everything, including a look at our all-new 2016 Fiat 500X all-wheel-drive crossover, a GIF booth where beach-goers can share images of themselves on one of surfing’s largest stages and an opportunity to discover even more about the Fiat 500X through our interactive window shopping display at the FIAT brand’s beach activation.”

In addition to the vehicles on the sand, the brand’s popular water-bound FIAT-skis, which made a splash the last two years, will be back surfing the waves of Huntington Beach in a return visit to the West Coast. Activation will include GIF booth, interactive window shopping display and Jones Soda sampling (#JonesinforaFiat500X). Those attending the event will also have the opportunity to receive FIAT brand giveaways, including Wayfarer sunglasses, branded tote bags and other FIAT-branded items.

The 2015 Vans US Open of Surfing will run from July 25 to August 2. All events are free and open to the public and can be viewed daily on the live webcast at vansusopenofsurfing.com. Live coverage can also be seen on the FIAT Facebook, Twitter and Instagram channels, as well as behind-the-scenes content broadcast live via Periscope.

Vans, the original action sports footwear and apparel brand, joins the city of Huntington Beach to present the 2015 Vans US Open of Surfing July 25 - August 2. In partnership with the World Surf League (WSL) and event owner and operator IMG, the Vans US Open of Surfing will host the world’s elite in surfing, skateboarding and BMX, bringing premier action sports competition to Surf City this summer. As part of a festival-wide celebration of creative expression, the fan-driven event will also feature artist exhibits and installations, beach activities, interactive sponsor displays and more.