july 07, 2015 - TAG Heuer

Greater China: TAG Heuer is proud to welcome Li Yifeng as Brand Ambassador!

Today, on the occasion of the opening of TAG Heuer Flagship store at Grand Gateway 66, Shanghai, Jean-Claude Biver, CEO of TAG Heuer and President of the Watch division, LVMH Group held a press conference to announce Li as new TAG Heuer Brand Ambassador for Greater China. Ranked one of the Forbes’ Top 10 Chinese Celebrities of 2015, Li Yifeng started his career as a singer and has become an eminent actor, creating many impressive characters. Followed by millions of fans, he has never stopped his steps towards the peak of his career. With tireless efforts in expanding his performing career and living a meaningful life, he has become a super star within just a few years. He is Li Yifeng, one of the most inevitable fashion idols in China. And today, he has a new identity - the new TAG Heuer Ambassador for the Greater China Region. Jean-Claude Biver, CEO of TAG Heuer and President of the Watch division, LVMH Group said “Li Yifeng has a remarkable influence on the youngsters born in 1990s throughout China and his success shows the vigor and indefinite possibilities of the Chinese new generations. I’m very proud Li has chosen TAG Heuer. With his outgoing personality, he will give TAG Heuer a tremendous boost in terms of connecting with young people in Greater China." Wearing a TAG Heuer Carrera Heritage Calibre 1887 Chronograph, Li also visited the new TAG Heuer pop-up store on first floor of Grand Gateway 66. The store presents the 2015 collection in a “Avant-Garde” design. On the walls, the store also displays the images of Jeremy Lin, the Chinese NBA basketball superstar and the famous singer G.E.M., both TAG Heuer Ambassadors in China. First known in a Chinese Mainland talent show, Li Yifeng has been extending his performing career step by step through several music albums, songwriting, TV dramas and movies. He has continuously come out of his comfortable zone, bravely climbed to the summit of his career and won many awards. With his unique charm and good fashion taste, Li has won the hearts of countless fans and became an icon and fashion trailblazer for a whole generation. The eight years of study and hard work has turned him into a charismatic artist. He sticks to his own road, faces every challenge and interprets every day the essence of #DontCrackUnderPressure.

- Photogallery (11)

01Li Yifeng made the new brand ambassador of TAG Heuer

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02The new TAG Heuer brand ambassador Li Yifeng with LVMH watch division greater area marketing director, Mr. Loic Biver

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03 Mr. Jean-Claude Biver gave Li Yifeng a Swiss traditional hat as a gift, and put on his Chinese hat

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04Li Yifeng put on the TAG Heuer Carrera 1887, revealed its unique beauty

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05The Versatile Idol Li Yifeng visited the TAG Heuer concept boutique in Shanghai Grand Gateway Center

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06 The new brand ambassador Li Yifeng tried a watch from TAG Heuer Monaco collection in the new brand concept boutique in Shanghai Grand Gateway Center