Press Release
418KB
july 02, 2015 - Volvo Trucks
Volvo Trucks hails success of its 'Reality Road' YouTube hit
After just two weeks Volvo Trucks’ TV series ‘Reality Road’ has become a widely-viewed and shared ‘hit’ on the Internet, having been viewed more than two million times in no fewer than 50 countries.
The TV series, launched on Volvo Trucks' YouTube channel on June 11th as part of the brand's campaign for its service offers, quickly achieved widespread international coverage.
"With ‘Reality Road' we wanted to approach content marketing in a new way by creating content just like any other publisher. We are naturally delighted to note such a massive global spread. It's positive both for our brand and for the demand for our products and services," says Per Nilsson, Director Public Relations at Volvo Trucks.
‘Reality Road' was launched as part of a campaign for Volvo Trucks Services. The aim of the series is to demonstrate the strength of Volvo Trucks' service offering and to create TV entertainment that appeals to a wider audience.
The series consists of eight episodes and a lot of supplementary online material.
- ENDS -
Further images are available to download here
YouTube links :
Episode 7 : 'Vaulting in Verona'' (12 mins)
Episode 8 : 'That's a Wrap' (11 mins)
The After Show: 'Volvo Action Service' with Jeff Bird (4 mins)
The Making of the Reality Road - The TV series (4 mins)
Trucking heroes: the four drivers behind Reality Road (2 mins)
Volvo Trucks Services - Reality Road (series view)
Notes for Editors :
‘Reality Road'
- In the TV series the Swedish/American hip-hop soul artist Mapei rides in a truck on a nine-day road-trip through Europe, recording a music video to accompany her new track ‘A Million Ways to Live'.
- In the series she is helped by her director and close friend Liza Minou Morberg and ‘Epic Split' driver Jens Karlsson.
- During the series we get to see how the various services are put to the test in various unexpected ways, and also accompany Mapei as she familiarises herself with - and challenges - the trucking world.
- ‘Reality Road' was first released on Volvo Trucks' YouTube channel on 11th June and the eight episodes have been released in batches over a period of three weeks.
- The aim of the series is to demonstrate the strength of Volvo Trucks' service offering and to produce TV entertainment that appeals to a wider audience.
- The content of ‘Reality Road' has been viewed over than two million times in more than 50 countries, with all large continents represented.
- To date, the most popular episode has been Episode 3 ‘Truck Ballet in Berlin' covering the Two-wheel stunt with nearly 300,000 views
- For more details, see : www.youtube.com/VolvoTrucks
Filming
1505x1006, 1MB
Jasper Lake
1971x1312, 2MB
Mapei
3012x2004, 924KB
Per Nilsson
2129x1417, 1MB
RR_2_ha݈ndelser_08_fa݈rja
2480x1686, 920KB
RR_2_ha݈ndelser_65_paris
2480x1651, 426KB
RR_2_ha݈ndelser_72_paris
2480x1556, 428KB
RR_2_ha݈ndelser_85_verona
2480x1602, 693KB
RR_3_ha݈ndelser_behind_49_paris
2480x1632, 552KB
RR_4_interio݈r_09_alla kopia
2480x1608, 546KB
RR_8_montage_03
2480x1683, 517KB
Related news |
||
|
|
|
september 25, 2023
|
september 01, 2022
|
july 06, 2022
|
|
Whether recharging, waiting to pick up your loved one, or cherishing a quiet moment away from the in-laws – your Volvo car is now ... |
Hinwil, 1 September 2022 – #alfaromeof1teamorlen will offer an exceptional look into the tireless work leading up to the 2022 #for... |
Hinwil, 6 July 2022 – #alfaromeof1teamorlen will take fans #beyondthevisible as the team launches a new #docuseries giving a uniqu... |
Download all 
You might be interested in |
||
|
|
|
september 19, 2019
|
october 24, 2017
|
june 23, 2016
|
|
Sant’Agata Bolognese/September 16, 2019 – Automobili Lamborghini’s exponential growth on #social media has been recognized with th... |
Six #nfl Players Draft and Celebrate the ‘Everyday’ Hard Work of ‘Everyman’CAMDEN, N.J.–(BUSINESS WIRE)–Aug. 22, 2016– Campbell’s®... |
The Film4Climate Global Video Competition opened this week as the centerpiece of the Connect4Climate initiative to promote #sustai... |
Italian 
Download all 
Share
Share via mail 
Automotive
Sport
Events
Art&Culture
Design
Fashion&Beauty
Food&Hospitality
Technology
Nautica
Racing
Excellence
Corporate
OffBeat
Green
Gift
Pop
Heritage
Entertainment
Health & Wellness