Press release
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Press kit
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may 06, 2015 - Victoria's Secret
Victoria’s Secret - The First-Ever International Bombshells’ Day
Victoria’s Secret announces the debut of international Bombshells’ Day. Held the first Saturday of May, the brand will be celebrating the first-ever holiday on May 2nd. To celebrate this holiday, women are encouraged to embrace their inner Bombshell and spoil themselves all day with their girlfriends. Plus, they will receive exclusive and limited-time offers at Victoria’s Secret Stores and on VictoriasSecret.com.
On May 2, the daylong celebration will feature a surprise appearance by Victoria’s Secret Angel Adriana Lima at an undisclosed Victoria’s Secret Store (Vegas really is lucky) in the United States. Bombshells’ Day festivities will include exclusive promotions and offers in-store and online as well as special incentives just for Angel Card holders. Additionally, select stores will be participating in “peel and reveal” window offers and customers will be encouraged to peel stickers off the window display in order to win exclusive prizes.
Bombshells’ Day, Candice Swanepoel did in-store autograph signings at Northpark Victoria’s Secret store in Dallas, Texas and the North East Mall Victoria’s Secret store in Fort Worth, Texas on April 30th. Candice debuted the new Bombshell Bra, which features a new deep plunge center front with criss-cross detail and instantly adds 2 cup sizes along with the Bombshell Fragrance, a scent with a fruity-floral blend of purple passion fruit, Shangri-la peony and vanilla orchid. The award-winning scent received the prestigious FiFi Fragrance Foundation Award for “Fragrance of the Year” in 2011. Since its debut, it has been one of the brand’s most popular scents.
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