may 04, 2015 - Coop

Coop at Expo 2015 - Presskit

The Exhibition Area, in addition to hosting meetings with schools that are involved in educational and interactive activities, is also an actual food laboratory for selecting and buying food items and for future technology. This area joins innovation with ideas. Journey into food safety The first visit is to a new generation food laboratory, created from an idea launched by Coop and Merieux NutriSciences. It is a sort of spaceship where thanks to a panoramic screen, visitors can be part of a space with the most sophisticated control and analysis techniques, such as research on viruses, controlling food origin and authenticity of food products and new frontiers made possible by online applications. The visit is a full immersion into the heart of food safety to discover the opportunities provided by science and technology for controlling and improving public health in the future. This spectacular journey into the future will bring the consumer to understanding the importance of food and its key role in personal well-being and nutrition. Floating farms Another scenario takes the visitor to a planet where farmable land will be reduced and water will be scarce owing to the increased population and consequent food production required to meet the new demands. The World Bank is estimating that in 2050, the world’s population will reach 10 billion people causing the global demand for food to increase by 60/70% with respect to the current figures. One of the objectives will be to meet this increasing food demand in a reasonable way, without excessively impacting existing resources. Today, agriculture uses 70% of the earth’s freshwater supplies and is the human activity mostly impacting the existing water resources. A possible solution could be the “sea farm”, floating structures capable of producing food. Coop’s Exhibition Area is proposing two examples of this. The first model was created by the Research Center on Environmental Sustainabilty and on the protection of the coral reef Mahre center of the University of Milano Bicocca and is based on the technology known as "floating system" already used for producing vegetables. It involves farming directly on pallets containing a light substratum obtained locally. The challenge will be to use them as a marine platform. The second is a floating modular greenhouse, Jellyfish Barge, a project created at the University of Florence, and developed from its spin-off, Pnat, formed by urban ecology and sustainable design experts, whose functional prototype can be found in the Navicelli Chanel between Pisa and Livorno. It is a modular greenhouse built on a floating platform capable of providing water and food safety supplying water and food without impacting existing resources. The structure was built with low- cost materials and assembled with technology easy to use and find. It is formed by a 70 square meter wooden base that floats on recycled plastic supports, and by a glass greenhouse supported by a wooden structure. Solar stills are placed along the platform’s perimeter, replicating solar distillation, and capable of producing up to 150 liters of clean freshwater a day from salt water, brackish or polluted water. The greenhouse uses renewables, integrated into the structure, as well as an innovative system for hydroponics. Hydroponics is a method of growing plants without soil that guarantees saving up to 70% of water compared to traditional farming methods, thanks to the constant reuse of water. Food of the future? Insects and larvae The Exhibition Area will also include the sustainable food of the future thanks to the important contribution provided by the Società Umanitaria, the historical foundation in Milan that was also present at the 1906 Expo. According to the expected population increase, 1.8 square meters per person will be insufficient to produce the food required for feeding everyone. The challenge is to increase food production through food systems that are sustainable everywhere. For with respect to other traditionally bred animals for producing food for human nutrition and fodder for animals. These produce fewer emissions that contaminate the environment and can be used for breaking down wastes. could play an important role in human and animal nutrition and represent a firm response to the challenge of the millennium. There are over 1,900 species of edible insects in the world already FAO, insects used as food by 2 billion human beings. Insects represent a source of more efficient protein For now, these can be previewed in the Exhibition Area: bamboo larvae, chocolate-covered scorpions, flour larvae, scorpion vodka, pupa mix (the phase between larva and insect), cereal larvae, dehydrated termites, grasshoppers, beetles, chocolate-covered giant larvae and roasted tarantulas. Sustainable Packaging The Exhibition Area also includes Bio-on sustainable packaging, polyesters that are biodegradable also in water obtained through the natural fermenting of bacteria fed on wastes and byproducts of the agribusiness without using farmland for food purposes, such as beetroot pulp after having extracted sugar or animal fat wastes and without the use of chemical solvents.

- Photogallery (9)

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- Documents (4)

Future FoodDistrict

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COOP a EXPO- ticket

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Exhibition Area

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Supermarket FFD

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