Press release
136KB
april 08, 2015 - Citroen
Citroën C4 Picasso, another good reason for having kids!
Citroën C4 Picasso is a resounding success, with sales topping 208,000 units since the car was released in 2013. Its new advertising campaign highlights the car's modern, offbeat image.
Designed for family motoring, Citroën C4 Picasso blends modernity, design and comfort. It embodies the best in Citroën know-how to offer true driving pleasure, with its highly efficient latest-generation BlueHDi diesel and PureTech petrol engines, plus a wealth of useful technologies such as the 12” panoramic HD screen and all-round visibility.
The new TV ad has been running for a few days now. Tongue in cheek, I suppose we could say it's all about family values. Basically, C4 Picasso proves to be an irresistible incentive for a young couple to have kids! Viewers see two perpendicular streets meeting at a street corner. There's a man jogging along one pavement and a young woman jogging along the other. The guy's not looking where he's going because his eyes are glued on the Citroën C4 Picasso, so he collides with the girl right at the corner. As a result of the impact, children appear out of thin air, and the man exchanges a knowing glance with his little daughter. We then see the whole family in their C4 Picasso, with huge smiles on their faces.
The campaign spotlights the design and interior space of this comfortable and welcoming MPV, and the slogan —“Citroën C4 Picasso, another good reason for having kids”— is guaranteed to put a smile on everyone's face.
pubC4PICASSO
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