Press release
203KB
march 12, 2015 - Macys
Macy’s Flower Show Presents Art In Bloom
Macy’s Downtown Flagships Showcase an Art History Inspired Floral Spectacular In New York, Philadelphia, Chicago, Minneapolis and San Francisco SUNDAY, MARCH 22 - SATURDAY, APRIL 4, 2015
Art sprouts from fabulous flora as the Macy’s Flower Show, returns to celebrate the renewal of spring. Blooming in dramatic fashion, the multicolored splendor takes root at five Macy’s flagship locations nationwide including Herald Square in New York City, Center City in Philadelphia, State Street in Chicago, Downtown Minneapolis and Union Square in San Francisco. From Sunday, March 22 through Saturday, April 4, 2015, Art in Bloom, the theme of this year’s spectacle, will take spectators into a multi-dimensional floral wonderland featuring incredibly landscaped gardens that celebrate the deep connection between art and nature.
“Lush foliage and beautifully designed gardens celebrating artistic styles and eras bring Art in Bloom to life for this year’s Macy’s Flower Show. Enveloped by rich color and dramatic landscaping, spectators will be in for a breathtaking trip through art history as they step into our imaginative gardens,” said Mike Gansmoe, executive producer of Macy’s Flower Show.
For more than 65years, Macy’s Flower Show has delighted generations of floral aficionados with over-the-top presentations of lavish gardens that showcase millions of live flowers, plants and trees from around the globe. Native to many different climates, Macy’s Flower Show features a host of flora blooming in unison, in a presentation that crosses ecological boundaries. Taking root in unexpected settings including store countertops, specially designed architecture and even full-scale auditorium presentations, Macy’s Flower Show is staged in unique fashion at each of the five locations nationwide.
This year, the showcase begins as spectators are welcomed by a stunning re-interpretation of the famed David sculpture in a garden inspired by the Pop Art movement. Serving as the centerpiece of this avant garde floral exhibition, the Renaissance era sculpture will incorporate pixel mapping projection technology to bring David to the new millennium. From impressionism and cubism to abstract displays, various art styles will guide the landscaping of Macy’s Flower Show creating a one-of-a kind, striking floral tour de force.
In addition to serving as Macy’s official celebration for the start of the spring season, Macy’s Flower Show is also the prime setting for some of the nation’s most renowned floral and entertaining designers. These décor masters each bring to life a fan favorite – a rotating wonder called the “Bouquet of the Day.” These singular floral creations to be showcased in the New York, Chicago and San Francisco shows are out-of-this-world centerpieces that interpret the theme of the show through the lens of each designer’s unique aesthetic. The Macy’s Flower Show is also the perfect backdrop for two weeks of in-store special events including fashion shows, cooking demonstrations and special appearances.
New this year, the Macy’s Flower Show allows spectators to become floral artistes when they download the specially created Artista Impresso by JixiPix app. Available for iOS and Android devices, the Artista Impresso photo app transforms Flower Show snapshots into stroke filled impressionist masterpieces. Designed with the user in mind, Artista Impresso allows visitors to customize their image from a host of impressionist styles. The app will be available to purchase for 99 cents, for a limited time only during the Flower Show’s run. Artistes in training can find the link to download on macys.com/flowershow.
Macy’s glorious spring tradition is made possible nationally thanks to partners JixiPix and Royal Caribbean International, the cruise line voted “Best in the Caribbean” and “Best Overall,” 12-years running by Travel Weekly. Anthem of the Seas, Royal Caribbean’s newest ship will set sail from the New York area this November to the Caribbean where visitors can experience some of the flowers featured in Macy’s Flower Show in their natural habitats.
Free to the public, Macy’s Flower Show will be open during regular store hours.
Macy’s Flower Show in Minneapolis is produced in partnership with Bachman’s. For additional information about these events contact the hotline at (212) 494-4495, or visit www.macys.com/flowershow.
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