Press release
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february 18, 2015 - Puma
PUMA Launches Ignite Your City Series
Today PUMA launched the Ignite Your Cityfilm series after unveiling the new-to-market PUMA IGNITE running shoe a week prior. Ignite Your City features ten global running crews as they ignite their respective cities by pushing the bounds of their run while wearing the new PUMA IGNITE. They do it for the bragging rights, to accomplish their dream run, to inspire their city's greater running community and for the joy of pushing their runs to new heights.
As part of this epic running series featuring the all-new PUMA IGNITE, Japanese runners marked the first stop with Tokyo. Five runners ran five, 5-kilometer races in five cities. To demonstrate the maximum energy return and durability of PUMA IGNITE, they did it all in 24 hours.
Starting in Tokyo, the runners took off to Kyoto, the first stop of their run. After a quick warm-up at the Fushimi Inari Taisha shrine in Kyoto, they raced through the city, logging their first 5K before hopping back on the high-speed train.
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