Press release
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february 05, 2015 - Audi
The new Audi TT Roadster and TTS Roadster – High-tech and emotion
A sports car for the senses: Audi is launching the third generation of the TT Roadster* and the new TTS Roadster*. The open-topped two-seater demonstrates the engineering expertise of the brand in its lightweight construction, engines, quattro permanent all-wheel drive and the new Audi virtual cockpit.
The result is pure emotion – the joy of open-topped driving. This is due in part to the comfortable equipment of the new TT Roadster. Drivers can connect their mobile phones to the infotainment system via the Audi phone box; the seat belt microphone provides for good audio quality even with the top down. The S sport seats in the two-seater offer optimal hold and comfort, including optional headroom heating.
All-new: the Audi virtual cockpit and MMI
The new TT generation* features a new display and operating concept. It is driver-focused and with its intuitive structure imparts a novel “joy of use.” The most noticeable innovation is the Audi virtual cockpit. The digital instrument cluster with its 12.3-inch TFT monitor presents all information in the form of tack-sharp, high-contrast 3D graphics and allows the driver to switch between various levels.
The MMI terminal on the center tunnel console also follows the new operating logic. Flat hierarchies replace branched menu trees; nearly all entries are completed in just a few steps, often using free text search and natural speech control. When combined with the optional connectivity package or MMI navigation plus, the surface of the rotary pushbutton features a touchpad, the MMI touch. The driver can use it to enter characters, scroll and zoom.
Alternate control elements include two versions of the multifunction steering wheel and a highly advanced voice control system. It also understands everyday language, such as “I want to call Peter” or “Where is the closest gas station?” In the past, the wording of the commands was predefined.
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