Press release
142KB
january 27, 2015 - Nike
Neymar Jr. and Nike Introduce Hypervenom Liquid Diamond
Football is important to Neymar Jr., so is family. His close relationship with his sister, Rafaella, is symbolized by a diamond tattoo on each of their arms. Just above Neymar Jr.’s tattoo is the word ‘sorella’ (sister), while Rafaella has ‘fratello’ (brother) above hers.
“The diamond tattoo I’ve got was done with my sister. We thought we’d get one done together because diamonds are rare and the feelings I have for my sister are rare, so we decided to pay homage to each other in that way,” said Neymar Jr. “A diamond is a gemstone that is simple but beautiful. It is also a rare jewel that stands out and that is what catches my attention and reminds me of my relationship with Rafa."
Neymar Jr. stands out from the crowd, on and off the pitch. The challenge for Nike’s design team was to ensure his boots stood out as well. Neymar Jr. launched the original Hypervenom in Rio de Janiero in 2013. He followed it up with a gold edition of the Hypervenom the next summer. Now, as Neymar Jr. enters his eighth year as a Nike athlete, he will debut the Hypervenom Liquid Diamond...
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