Press release
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october 14, 2014 - Smart
International product campaign for the smart fortwo & forfour -“FOR” the new smart generation
The market launch of the new smart generation on 22 November 2014 brings the new era in the history of the smart brand to the roads and cities. The international brand campaign entitled “FOR” has already conveyed emotionally how the brand sets itself apart from the competition: smart embodies the attitude of being FOR something and creates more urban joie de vivre. This attitude is now consistently continued in the two product campaigns.
The campaign for the smart fortwo positions the vehicle as being “The urban original”. The campaign for the new smart forfour also continues the umbrella idea “FOR” and demonstrates the distinctive feature of the smart forfour as being “the smart among the fourseaters”.
The international campaigns supply content for all communication channels, from print media and TV to online and social media.
“FOR sums up the unique quality of smart in just three letters. The brand, the smart drivers, and especially the employees stand for a new concept of mobility: more colour and joie de vivre, more room and clever solutions, more safety and driving fun in the city. We embrace this fundamental attitude in our communication with colourful, creative and varied elements – and with our new fortwo and forfour from November we will also put this concept on the road more emphatically than ever before,” remarks smart boss Dr Annette Winkler...
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