Nissan has been named one of the world's most valuable brands for 2014, according to Interbrand, the worldleading brand consultancy. In the Best Global Brands Study, released today by Interbrand, Nissan ranked 56, up from 65 in 2013.
The study cited the strength of Nissan's financial performance, product portfolio and leadership position in electric vehicles among the drivers of the company's brand health. The value of the Nissan brand was estimated at $7.623 billion, an increase from last year's estimated value of nearly $6.2 billion.
In June Nissan was named one of the world's greenest brands for 2014 in Interbrand's Best Global Green Brands report.
Nissan moved up one spot to fourth overall powered by the Nissan LEAF, the world's bestselling 100% electric vehicle and making the company the global leader in Zero Emissions mobility...
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