Audi museum mobile presents: DKW VEMAG and the new dawn in Brazil

When the Brazilian football team first won the World Cup in 1958, South America’s largest and most populous country was at the dawning of a new era. Football star Pelé rocketed to fame, the architect Oscar Niemeyer designed the new capital city Brasilia as a modern utopia, and the bossa nova sound spread all over the world from the Copacabana. How Auto Union GmbH from Ingolstadt accompanied this new dawn with its DKW cars is illustrated in the latest special exhibition at the Audi museum mobile: “Ordem & Progresso – DKW VEMAG and the new dawn in Brazil” (May 21 to September 21, 2014). “Order and Progress” is the official motto of Brazil. Did you know that DKW models were also built in Brazil? That DKW was the car of the Brazilian middle class in the 1960s, and is still highly regarded today as the only Brazilian brand? That Pelé won the World Cup at 17, but only took his driving test at 18 in a DKW? That motor racing legend Emerson Fittipaldi wrote off his parents’ DKW at the age of 12 while on a family outing, before going on to win the first motor racing triumph of his illustrious career in 1966 in a DKW GT Malzoni? That when Brasilia was built, at first only DKWs were allowed to operate as taxis? Or that the last DKW car was built not by Auto Union in Ingolstadt, but in 1967 at VEMAG in São Paulo? The exhibition addresses these and many other questions about DKW in Brazil…
(Read more in press release)