Cookie Consent by Free Privacy Policy website Cassina at Salone Internazionale del Mobile 2014
april 09, 2014 - Cassina

Cassina at Salone Internazionale del Mobile 2014

On entering Cassina’s stand at the Salone del Mobile in Rho Fiera, a sense of wellbeing immediately overcomes the visitor creating an intrinsic balance between man, nature, comfort and the home.

The Japanese architect Sou Fujimoto, creator of the Serpentine Gallery Pavilion 2013 and winner of the Golden Lion Award for his participation at the Japan Pavilion at the La Biennale di Venezia in 2012, has designed for Cassina a concept which brings an external landscape into the interior world of Cassina.

External influences stimulate creativity and production: this is a notion that Cassina has always sustained.

In fact the brand has always been open to working closely with the most talented designers, architects and experts, never building barriers to protect itself from outside influences. The impact of Fujimoto’s floating forest therefore instantaneously emphasizes this clear association between Cassina and its relationship with the outside world whilst at the same time recalling the brand’s long held heritage in carpentry workmanship, making it the perfect backdrop for its new collection.

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