An exclusive event for the first European customers of the Alfa Romeo 4C ‘Launch Edition’

· A special weekend for 21 customers coming from Switzerland, France, Germany, Belgium and Italy

· The first day in the ‘cradle’ of the multi-award-winning Alfa Romeo 4C: the Maserati plant in Modena

· On hand to welcome them were Fabrizio Corigliano, Alfa Romeo marketing planning manager in EMEA, and Francesco Eroico, director of the industrial site

· Here the focus is always on evolved technology and top quality craftsmanship, a combination that leads to the production of cars that are truly unique in technical solutions and extraordinary attention to detail

· On the following day, at the Varano de’ Melegari circuit (Parma), the guests participated in a sports driving course along with professional drivers of de Adamich’s Safe Driving Centre

· The numbered limited edition of 500 cars in Europe, the Alfa Romeo 4C 'Launch Edition', offers exclusive features such as carbon fibre trim and the 'Carrara White' body colour

Last weekend Alfa Romeo invited the first 21 European customers of the Alfa Romeo 4C ‘Launch Edition’ to Italy. This European numbered limited edition of 500 supercars marks Alfa Romeo's comeback to the world of lightweight sports coupés.

Coming from Switzerland, France, Germany, Belgium and Italy, the guests were given a thrilling 'brand experience' imbued with the authentic values of Alfa Romeo: Italian style, performance and technical excellence aimed at maximum driving pleasure in total safety.

In particular, the guests spent the first day in the ‘cradle’ of the captivating and multi-award-winning Alfa Romeo 4C: the Maserati plant in Modena. On hand to welcome them were Fabrizio Corigliano, Alfa Romeo marketing planning manager in EMEA, and Francesco Eroico, director of the industrial site. Here the focus is always on evolved technology and top quality craftsmanship, a combination that leads to the production of cars that are truly unique in technical solutions and attention to detail.

'Gems' of technology and styling like the Quattroporte, Granturismo and Grancabrio have come off these lines in just the last decade, as did the fascinating Alfa Romeo 8C even more recently. It was the first time that the Maserati plant opened up its doors to another brand, one particularly similar to Maserati in terms of tradition and ambition. Now it's up to the Alfa Romeo 4C for which the 4C Workshops were set up, areas dedicated to the 'bodyshell' and 'assembly' operations. The 'testing' and 'finishing' areas, on the other hand, are shared with Maserati production.

Here innovation first of all blends together with the passion of the people, which manifests itself in rigour and the determination to do a good job. The fundamental role played by human talent, considered as the wealth of technical skills and craftsmanship, becomes clear at this point. They are all very young men and women, expert operators, with an average age of 29 and of whom 60% hold a diploma or university degree, and whose experience is on the average over 5 years on Maserati models. These people make up a true elite of production professionals who can work with full knowledge even on 40 different stations and perform activities requiring from 20 to 40 minutes. This means they are fully rounded mechanics who practically master the entire production flow.

(more infos downloading the press release)