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april 08, 2013 - Nissan
Nissan, Johnny Herbert and social media communities create Nismo #jukeride: the ultimate performance enhancing car
- Nissan's Juke innovation continues with collaborative project, Nismo #Jukeride
- Juke will become the ultimate technological tool for tracking, analysing and enhancing driving performance
- Motorsport legend Johnny Herbert to mentor the build with support from a team of apprentices
- The finished car will be equipped with the Skycam helicopter and the latest digital age technology to provide an innovative and unique way to record and analyse motorsports
- Nismo fans across Europe can contribute ideas via social media, using the Twitter hashtag #jukeride
- The name of the car will be crowd sourced by the audience during the building phase
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