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january 07, 2013 - Volvo

Volvo - New products and developments for future growth

During 2012 - a year of economic recession in global markets and great challenges for the car industry - Volvo Car Group (Volvo Cars) took several strategic steps which will be of high significance to ensure the future success of the company. The company continued to follow the strategy for future growth despite a challenging business environment. New products were introduced in the market, significant investments were made in future vehicle technologies and the company entered strategic partnerships in several areas. Volvo Cars also adapted to the general downturn in the car industry by adjusting its operations in line with customer demand.