december 10, 2012 - Dacia

A L’Automobile Magazine Trophy for Dacia’s Strategy

The annual L’Automobile Magazine awards feature trophies for a number of categories and its editorial staff draws up a list of the year’s landmark occasions, from new model launches and innovations to outstanding events, etc. Members of the jury then cast their vote and the most frequently cited events go on to earn the Trophy in their respective categories. The Strategy Trophy was awarded to Dacia in recognition of the brand’s dynamism which saw it extend its range with the introduction of several new models at its trademark attractive prices, in perfect keeping with its reputation for marketing straightforward, reliable, affordable vehicles that represent unrivalled value for money when it comes to interior space. In 2012, Dacia introduced six new models, namely Lodgy, Dokker and Dokker Van, as well as New Logan, New Sandero and New Sandero Stepway. Dacia sales enjoyed a 15-fold increase between 2004 and 2011. The current year saw it notch up its two millionth sale, with half of these vehicles going to European customers.

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