Cookie Consent by Free Privacy Policy website Visionary showroom concept for the market launch of the new A-Class: Mercedes-Benz opens first “Visionary Store” in Milan
september 07, 2012 - Mercedes-Benz

Visionary showroom concept for the market launch of the new A-Class: Mercedes-Benz opens first “Visionary Store” in Milan

Mercedes-Benz is accompanying the market launch of the new A-Class in Italy with a completely new showroom concept. Adding a new attraction to Milan, the first “Visionary Store” was opened on Thursday evening by Mercedes-Benz Head of Sales and Marketing Dr. Joachim Schmidt. Customers and other interested parties can now experience the new A-Class in a completely new way – in both the real and virtual worlds. Nico Rosberg, driver for the MERCEDES AMG PETRONAS F1 Team, was the first to enjoy the features of the new showroom located in the shadow of Milan Cathedral.