Making its debut in Venice, the exclusive Lancia Flavia “Red Carpet” by Poltrona Frau

During the Venice Film Festival, Lancia will present a special edition of the new Flavia created in collaboration with Poltrona Frau, which this year will celebrate its one hundredth anniversary. This unique model will be on show at the Festival both on the catwalk on the red carpet and inside the Lancia Café area. Distinguished by its seats and armrests which have been completely covered in red Pelle Frau® Pieno Fiore leather, thanks to the master craftsmen at Tolentino, the Lancia Flavia "Red Carpet" by Poltrona Frau features an elegant white livery which further enhances the sophisticated passenger compartment. The two brands, who share a longstanding tradition of excellence and are international ambassadors for quality "Made in Italy", have come together to create a unique product, which brings to Lancia's stylish design and attention to detail all the exclusivity and elegance of Pelle Frau® leather and the craftsman's skill of the team at Poltrona Frau. Only in this way has it been possible to enrich the interior of the new Flavia even further, an environment which was already extremely elegant and emotionally "enveloping". The collaboration between Lancia and Poltrona Frau is deep rooted. It began in the 20s with Vincenzo Lancia who looked to Renzo Frau, who founded the company in Turin in 1912, to "dress" his vehicles destined for VIP customers, and continued in 1984 when Poltrona Frau and the Lancia Style Centre worked together on the interior of the Thema 8.32, the saloon with a Ferrari engine. More recently, the collaboration was extended to other Lancia models: from the Dedra to the Y10, the Thesis to the new Musa, the Delta and the new Thema.