MINI and PUMA seal a multi-year licence partnership. Joint collection to feature clothing, shoes and accessories for the sporty, urban lifestyle.

Automotive manufacturer MINI and sports lifestyle brand PUMA have signed a worldwide license agreement sealing their partnership over a period of several years. The collaboration brings together two innovative and iconic brands with a long-standing passion for functionality, performance and design, and centres on a joint collection of clothing, shoes and accessories. The lifestyle product lines will be available from September 2012 under the label MINI by PUMA. Selected MINI dealerships will be selling a range of items, while PUMA stores and PUMA retail partners will carry the entire collection.