Press Release
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may 24, 2012 - Nike
Mario Balotelli Sharpens up at Nike Barbershop
“My Time is Now” campaign features interactive hidden tunnels designed to share athlete insights
about their hunger to succeed.
Skills and finishing on the pitch need to be razor sharp but for many players including Manchester
City’s Mario Balotelli a sense of personal style on and off pitch is just as important – starting with a
hair style that makes a statement.
In a playful extension of Nike’s “My Time is Now” film viewers can experience content in a unique
interactive way through hidden tunnels designed to share athlete insights about their hunger to
succeed and inspire young athletes to be better footballers.
“Nike Barbershop” is one of several hidden tunnels available to view at youtube.com/nikefootball.
“Nike Barbershop” features Mario Balotelli receiving a hair cut in a traditional Barbershop
accompanied by French player Mamadou Sakho and Argentine star Javier Pastore.
Asked by the Barber what he’d like Balotelli simply replies “to be remembered.”
A Nike Barbershop App enables viewers to emulate their heroes’ hairdo by trying out ten famous
footballers iconic styles and sharing them with friends...
Nike Barbershop App http://go.nike.com/NikeBarbershop
Nike MyTimeIsNow Barbershop 01 10775
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