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july 10, 2024 - Villa La Massa

Villa la Massa Excellence returns For a weekend of beauty and supercars

The second edition will be held from 11 to 13 October 2024 in the unique setting of Villa La Massa, near Florence.

Villa La Massa, the five-star hotel near Florence, part of Villa d’Este Hotels, alongside Canossa, a leading company in the organization of events and exceptional experiences, announces the second edition of Villa La Massa Excellence, which will be held from 11 to 13 October 2024. The three days will provide the finest hospitality and iconic Hand Made Supercars between the 1990s to now, which are unique or have been made distinctive by customizations that accentuate their prestige.

Following the success of last year’s event, in which the Ferrari F40 Prototipo won the “Coppa d’Oro Villa la Massa” award, inspired by the Concorso di Eleganza “Coppa d’Oroat sister hotel Villa d’Este, Villa La Massa gears up to hold this exclusive event for a second time, bringing together international collectors who, in addition to presenting their cars, savour leading hospitality, culinary delights and the beauty of Florence.

The motto “Savouring life to the max” summarizes the underlying philosophy of the event.

Villa La Massa Excellence centres its “Concorso d’Eleganza” on exceptional modern and contemporary cars, just like Villa d’Este in the 1920s, when the cars presented were the most sought-after at the time. This return to the past is coveted by collectors and the general public alike.

From Friday 11 to Sunday 13 October, the cars selected for the 2024 edition will be welcomed, displayed and presented by collectors at Villa La Massa, a Medici-era architectural gem surrounded by 10 hectares of tranquil grounds.

Chaired by Massimo Delbò, the Jury includes car experts as well as famous names from the worlds of cooking, sport and art. Another two panels will decide the "People's Choice" award, a particularly coveted recognition decided by the general public on the Saturday, and the Junior Jury made up by children who choose their favourite car.

The Programme

The event begins in the afternoon of Friday 11 October 2024, when the evening will come to life with welcome drinks and dinner on the terrace of Il Verrocchio Restaurant.

On Saturday 12 October, the Public Day starts at 10:00 am with the opening of the gates and the Car Show in the Villa La Massa gardens, where enthusiasts can admire the cars up close as well as meeting the owners and experts. At midday, collectors and visitors will be invited to a poolside lunch, followed by a car rally on the grounds of Villa La Massa at 3.30pm.

Saturday night will end with a gourmet dinner styled by Michelin-star chef Vito Mollica at Atto Restaurant, at Palazzo Portinari Salviati in Florence. The award ceremony will take place during the gala dinner.

On Sunday 13 October, the engines of the supercars will provide the soundtrack to the driving experience starting out from Villa La Massa in the late morning on a tour to discover the Mugello hills. The weekend will end at Antica Osteria Nandone for a lunch centred on the finest Tuscan flavours and a passion for cars.

Villa La Massa Excellence is an exclusive and unforgettable experience that includes a two-night stay at Villa La Massa with all programme experiences or with entrance to the Public Day on Saturday 12 October.